Redefining Real Estate With Mixed Reality

For the longest time, the real estate industry has relied upon a lot of manual work and human-dependent operations. Be it physically staging a property for buyers or setting the right expectations with accurate building demos on brochures or 3D models, a real estate developer faces numerous challenges to win the trust and connect people with their dream property.

The rise of augmented reality applications in the past three years has opened exciting doors for real estate businesses to address the above challenges effectively and increase the effectiveness of their business.

Goldman Sachs Global Investment Research forecasts $2.6 billion in VR/AR software assumptions for real estate use by 2025

WOWSOME Mixed Reality solutions for real estate empowers you with cutting-edge AR/VR/MR solutions that can help you connect and build trust with your prospects and establish yourself as a pioneer in implementing the latest technology in your business operations.

Interactive Real Estate Visualization Before/During Construction

The interactive real estate visualization can be delivered through a custom enterprise app as well as branded web URL which you can share with your clients through SMS/Email/WhatsApp. All they need is a smartphone or tab through which they can explore the property from wherever they are.

Through such AR interior design options in your enterprise app, you can enhance the physical staging of a newly constructed property and give a unique experience to your prospects during site visits. Not only will you save money on staging but also remove friction in buying with realistic interior visualization.

Smart Indoor Navigation with AR Wayfinding

GPS has transformed the way we move from one place to another and made lives of people extremely easy to find unfamiliar locations. However, when it comes to navigating indoors in a large building, be it of a corporate IT park, universities, museums, hospitals, luxury malls, office buildings, or commercial housing societies, people still have to rely on asking directions manually to go from one place to another.

With indoor wayfinding powered by Augmented reality, you can equip the interiors of your complex with smart navigation instructions. People inside these locations can follow digital directions overlaid on the live feed of their camera. You can also enable hyperlocal content that can be unlocked and accessed when people enter a specific spot in the building such as shopping offers, dining options, etc.

Immersive Real Estate Marketing with AR

Marketing remains the most crucial component for any real estate business to reach out to their prospects. Be it the print advertisements, marketing collaterals like brochures, flyers, or digital ads on social media and search engines, there are plenty of options for you to reach out to your target group.

However, the challenge of effective property visualization on these mediums remain the same. Static 2D images on brochures or concept videos do little to spark the imagination of people and strike an emotional connection.