The days when an advertisement was enough to earn you a customer’s attention are long gone.

Today’s customers have become adept at tuning promotional messages out.

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In such a situation, nothing excites us more than finding new ways to reaching out to our target audience. We love marketing as:

It continuously evolves

We love the fact that marketing forces one to continuously evolve. As the technology adoption cycle has shrunk over the years, so has the speed at which marketing evolves increased.

From video to mobile to social to virtual reality to augmented reality and mixed reality - if you are not adapting your message to be delivered over the latest channel that technology opens up, your message may no more reach the potential customers.

Requires creative solutions

Regardless of the medium we choose to reach the customer, we have to be creative to show the customer what our brand attitude is.

Being on the cutting edge of marketing technology, we need to find creative ways to add value to the customer without ever appearing gimmicky.

When we first introduced mixed reality games as a way of engaging our audience, nothing made us happier than our audience’s delight in engaging with something entirely unexpected.

Builds relationships

We are social, in every sense of the word. And we love nothing more than building new relationships.

To build relationships, you need to be committed to share meaningful and relevant information with your audience. You need to respond to customer requests without any delay, and communicate continuously with them.

Marketing, of course, is where all of this happens.

Tells stories

We humans are story-telling, meaning-making creatures.

To engage today’s audience, we have to tell stories - and these stories have to involve the audience in their telling. Broadcast PR is completely dead.

If we were telling stories all by ourselves, nobody will listen to us. Instead, we love creating experiences that our audience will love to share with the world.

For example, we created a mixed reality studio where our customers could interact with their favorite superhero.

It was an interaction that put them in the driver’s seat - taking them back to the times when as a kid they made up stories for their action figures.

The experience was so wonderful that, without any prompting, they shared it with their social network - and further spread the story around.

Brings in the money

We love marketing because, at the end of the day, it is us who expand the business.

It is marketing (and sales) team that brings in the money that drive innovation and product development across the company.

It is us who spot new opportunities in the market, new ways of using existing products to address new requirements, find ways product innovation driven by the R&D team can delight the customer.

We love marketing, and you should too, as it is biggest driver of growth.

About WOWSOME

WOWSOME solves marketers’ problems using Mixed Reality. Our obsessive Research in computer vision, integrated with marketing and advertising best practises led to the creation of the most useful suite of products in the segment.

Our solutions merge marketing & edutainment, real and digital, founding a Mixed Reality that delights as much as it advances us towards an evolved lifestyle.