The finance department is considered as the brain of the business, the product offered is the body & the marketing department is the heart. This is because the marketing department taps oxygen & other nutrients to every part of the business. Hence, we can say that most aspects of your business depend on successful marketing. Unlike the old times marketing no longer deals only with the communication of the products and services to the customers.
As a matter of fact, you’ll see marketing in every phase of the business. This is the reason why no one should ever blind eye to the weight of the marking. It feeds both the internal & external activities of any business today. Marketing is one of the most fundamental things a company does. As it's the only thing through which they can spread their words. It's the key element in providing the information in the market, which is vital for the profitability of every business. Businesses always want to maximize their gains through efficient ways of marketing their products. Generating customer awareness, persuasion and sales also help but marketing is essential.
Today, big or small, global or regional, conventional or innovative, private or public - everyone's racing for the same market only. Companies have accepted the value of maintaining a desirable demand in the market via marketing. The importance of marketing is too distinct to be compiled in one small article. But read on & you’ll discover some reasons to practice good marketing for your business.
Making More Sales
Once Mark Cuban said, “No Sales, No Company.’
This makes a lot of sense. Because when people know your business exists, only then they are likely to become your customers. So, if your marketing team is working perseveringly, you’ll start seeing a concrete impact on your business directly.
These days, you have the option to market your product online & offline. Also, you can keep complete track of the campaigns which are generating sales. Platforms such as Facebook Ads or Google Ads will help you in reaching the maximum sales!
At times, customers need to see your advertisements hundreds of times before they actually buy anything. In most of the cases, they just see an advertisement or any online recommendation and remember the name for the future reference.
Raising customer awareness creates the brand & product's image. Also it knocks the product benefits in the minds of your customers/target audience. With marketing, you’ll be able to build an extensive audience of potential customers. Those customers will be knowing who you are, what all you offer & how they can find you.
Making Consumers Trust You
One simple question: whom do you trust, your friend or a complete stranger? We all know the answer here, right? Same things go in the business as well. The more well known your company becomes, more will be the number of people who believe you. And when more the people trust you, more likely they are to buy your products & services.
Well. there is a reason why people pay Coca-cola or Pepsi than any other cola brand. They have spent years forming a brand & trust among the public.
Building Social Asset
Most of the direct marketers say the money is in the potential customer list. By marketing your business right now, you can build a compelling social asset. This source will definitely yield you tons of money tomorrow. You can do this by giving your audience a way to connect to you via the email list or through the Facebook page as well. It gives you a powerful platform for selling & asking your audience the most important questions.
With such customer engagement, you can develop a powerful social asset which can be used for promotions & increasing the outreach in the future.
Learning Your Marketplace
This is one of the of the most beneficial benefits of marketing. Because when you are starting your business, the marketplace looks like a vast ocean. You just have to start with your research & dive into the blue water. There you'll see different communities, many subcultures & a heavy arrangement of different networks that will help you to connect with your customers.
Marketing opens up your eyes & shows you the truths about your industry. When you start with your marketing campaigns, you’ll figure out what your competitors are doing. Somehow, it'll help you with building your strategy. Or with learning more about your target audience or getting a much better feel for the industry.
Discovering What Works
This is marketing we are talking about, and there are hundreds & thousands of possibilities to get things done right. You must have seen some advertisements which looked & felt like the worst. Well, by marketing you quickly learn which types of ads are satisfactory to the audiences & are effective as well.
Depending on your audience, you can go for any style which you believe will yield you a good result. Methods such as direct mail to search marketing, experimenting is the key here.
Learning How To Test & Optimize
Today, in this modern world it is absolutely useless to be a creative, original thinker unless you can sell what you create.
So knowing how to examine different headlines or images or advertisements is one of the most necessary skills one can possess. After all, a headline which only sounds great in your head, but engages zero audience is inefficient. On the other hand, one which sounds contrived & funny, but can attract the audience is the kind of eye-catcher which we are always looking for.
If you are incapable to figure out the headlines which will serve & which won’t, things will not go well for you. These days, some of the biggest companies launch campaigns to market their products online. There they test hundreds of images & headlines in order to find the right combination!
Hence, we can say that marketing is a really extended term. We can think of it as a big umbrella. Fields such as direct sales, advertising, and public relations make some parts of your strategy altogether. The success & lifespan of any company is heavily reliant on their marketing. Without marketing, there won’t be any sales & profits. The relationships, brand image & even the product development are going to be dissatisfactory.