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How Augmented Reality Has Been Used in Arts And Culture

[fa icon="calendar'] Sep 28, 2018 1:51:34 PM / by Priyanca Singh posted in augmented reality companies in hyderabad, wowsome app, WOWSOME Life, wowart, marketing, Interactive Prints, Innovative Technology, Art, Culture, Galleries

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What happens when the two worlds collide? 

There was singularity to art, we have plenty of examples from ancient civilizations that can substantiate this fact.

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5 Marketing Trends that will Rule 2018

[fa icon="calendar'] Mar 1, 2018 3:45:53 PM / by Lipi Bharadwaj posted in wowsome app, Print media advertising, Interactive Prints, Interactive print ads, Interactive advertisement, Experiential Marketing

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This is a very exciting time to be a marketer. You have to deal with a dynamic world where you have to keep trying out new things every other day.

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5 Ways to Engage Customers With Augmented Reality

[fa icon="calendar'] Feb 26, 2018 11:44:29 AM / by Lipi Bharadwaj posted in augmented reality companies in hyderabad, wowsome app, Print media advertising, marketing, Interactive Prints, Interactive print ads, Interactive advertisement, Experiential Marketing, Digital advertising agency, Brand engagement, best experiential marketing companies, augmented reality technology, Augmented reality prints, Augmented Reality Marketing, Augmented reality companies, Augmented Reality (AR) Ads, Augmented Reality App, augmented reality advertising, Augmented reality ads

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Over the last couple of decades, marketers have moved to the digital space from the physical one. This makes interaction with the consumer much more predictable, measurable and efficient.

But this has also made the communication impersonal compared to an interaction in “real” world. But now you have a way to bring the efficiency of digital interactions to physical world - through Augmented Reality (AR).

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5 Ways Marketers Used AR In 2017

[fa icon="calendar'] Feb 22, 2018 11:41:03 AM / by Lipi Bharadwaj posted in augmented reality companies in hyderabad, wowsome app, marketing, Interactive Prints, Innovative Technology, Interactive advertisement, Entertainment, Aumgented Reality for Movies, Augmented Reality Marketing, Augmented reality greeting cards, Augmented reality companies, Augmented Reality (AR) Ads, Augmented Reality App, Augmented reality ads, AR for Entertainment, AR Cards

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2017 saw marketers finally realizing that Augmented Reality isn’t just a cool thing to do by itself. Instead the applications must have a good reason to exist and must be designed to meet some need of the target group - however small. Here are 5 of the best examples we saw.


  • The Ultimate Get Well Card: Honda and RPA collaborated to create an augmented reality experience for the Pediatric Brain Tumor Foundation at the Children's Hospital of Orange County. The idea was to delight kids during the holiday season through an AR surprise. It earned them praise as a truly meaningful use of technology - not a gimmicky one that we have seen in the early years of AR.
  • Gorillaz Augmented Reality App: Gorillaz is a band made up of make-believe band members. No surprise that AR is their chosen marketing channel when reuniting after a seven year hiatus. The app added elements from their latest album to the user’s real world surrounding to bring them into Gorillaz House. It not only won the Golden Lion at Cannes, but also connected with over 125,000 fans in 146 countries for the “house party” celebrating the new album, Humanz.
  • Raw Space AR promotion: Beatie Wolfe was the first artist to use NFC-enabled album covers. Tapping on these with your phone took you to her website with a single from the website playing. In 2017, she became the first artist to do a AR-based live streaming music event. This was used to promote her latest album, Raw Space. She live streamed a 360-degree video from Bell Labs’ anechoic chamber - chamber without echoes, where she performed with AR characters created by Design IO.
  • M&M’s AR Billboard: To launch their new flavor, M&M transformed twelve billboards into AR arcades that people could access using their smartphones. This campaign resulted in over 566 million customer impressions, according to ADWEEK.
  • Grufallo Spotter: England’s Forestry Commission developed a Pokemon GO like game. But it had fun characters and activities from the famous picture book superimposed over the great outdoors. This not only got kids to explore the forests, but also taught them a few things about forest anmals in a fun environment.   

 

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Twas The Night Before WOWSOME Changed Christmas Forever

[fa icon="calendar'] Dec 24, 2015 8:12:25 AM / by wowsome posted in Events, Augmented reality greeting cards, Augmented Reality Santa, Festivals, santa claus, wowart, wowsome app, AR Cards, AR Prints

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We have undertaken a tough task, making Christmas time even more magical and festive. In this merry season, let us not speak in prose but in poetry. Enjoy our Christmas carol!

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