What is Experiential Marketing? The only answer you need

[fa icon="calendar'] Oct 11, 2018 6:08:55 PM / by Lipi Bharadwaj posted in what is experiential marketing - 1K – 10K, experiential marketing ideas, experiential marketing events, experiential marketing trends, experiential advertising, experiential marketing strategy, experiential marketing campaigns

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The year was 1893. A few marketers thought that there were far too many firms selling various products to the same set of people. So many that the customer had no way of trying out most of them before deciding what to buy. Even the old ways of advertising, including experiential advertising, were losing their impact as too many products were being advertised. Something else needed to be done to entice the target customers by the latest offerings.  

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