How We Ran a 'Successful' Experiential Marketing Campaign for Royal Challengers Bangalore during IPL 2018 [Case Study]

This was when  Indian Premier League (IPL) 2018  just got over and our lives were back to being normal. There was so much buzz going around, so many people cheering for their favourite teams, cheer leaders dancing to the beats of team anthems, players all pumped up, so much synergy basically so much of everything, phew!
In Experiential Brand Activation, Experiential Marketing, best experiential marketing companies, Technology, Brand engagement, RCB IPL 2018

How to Create Experiential Marketing Campaign that People Love

You walk into a room and see neatly arranged rows of hats on walls. The wall to your right has black hats, and to the left are white hats. You are handed one or the other, but only after you answer a few questions that probe into your belief-value system. Questions like “do you believe in destiny?”. With the hat on, you take a half-hour journey to reach a town in the wild west. Here you get to interact with “hosts” and witness a bank robbery, a love triangle, a desire for revenge and a stand-off in the town center.

In Experiential Brand Activation, Experiential Marketing, best experiential marketing companies, Technology, Advertising, experiential marketing campaigns, brand engagement marketing

10 things your competitors can teach you about Augmented Reality

Early bird gets the worm 

In augmented reality technology, Augmented Reality Marketing, Innovative Technology, Technology