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  • Print Advertisements - Best ROI Measurement Techniques

    Measuring Print Ad ROI is difficult. Traditional methods of measuring ROI- Asking customers, Discount Coupons, Mail Order Forms, QR codes, Special Phone Numbers- have their limitations. Interactive Print overcomes these limitations with Visual Appeal, Scalability, Easy and Passive Data Collection.

    Yash Joshi

    11 min read

  • Online Advertising vs Print Advertising: What Works and Why?

    Real-time optimization, targeted ads, personalized content, cost efficiency, scope and reach. Find out what works the best in each of the situations - Print advertising or Online advertising.

    Samarth Bhardwaj

    4 min read

  • Identify your Audience and Gain Reader Insights with Interactive Print

    Gone are the days when print publishers couldn't collect data about who's reading their work. With interactive print, they're gaining insightful data about their readers and audiences. Learn how you can do it too.

    Yash Joshi

    8 min read

  • How Interactive Print Helps You Stand Out From Top Marketing Campaigns?

    Learn how to design your own print marketing campaign, by understanding your audience, by using stellar design and print quality, by distributing your content on all channels, and by engaging all the senses of a customer. Standing out is easier while using print media, with interactive print.

    Lipi Bharadwaj

    4 min read

  • Use Interactive Print Advertising to Skyrocket your Ad Revenue

    In the race between print media and digital media, see how interactive print can take over and win the race. Find out why you need interactive print to increase your ad revenue while competing with the digital medium.

    Samarth Bhardwaj

    3 min read

  • Print is Dying, But Interactive Print Advertising is Future-Proof. Find Out How.

    Print advertising might be on a decline, but Interactive Print is here to save the day. Interactive Print combines the benefits and timeless appeal of print advertising. With the power of digital content and the trust of print, Interactive Print is the advertising medium of the future.

    Samarth Bhardwaj

    6 min read

  • 5 Reasons Why You Need Interactive Print as a Part of Your Marketing Strategy

    Cut through the marketing clutter to grab your customers’ attention. Customize your ads based on the buyer and the time, capture your customers’ data, and create a unique & innovative experience for your customers. For e.g. a magazine page that changes color and a pop-up book that turns into a lamp.

    Lipi Bharadwaj

    6 min read

  • Evolution of Print Advertising and Marketing

    The story of print advertising has come a long way, from the printing press, to the 20th century advertising revolution, to consumer oriented marketing, read on to know what's next

    Shefali Rangi

    3 min read

  • 3 Disadvantages of Print Media You Cannot Ignore

    Limited customer reach, minimal interaction, grabbing customer attention and environmental harm are some issues that a mix of digital and print media can solve.

    Devika Nautiyal

    4 min read

  • What Makes WOWSOME Stand Out from Other Advertisers

    We understand, that the customer today is less interested in what you do and cares more about why you do it

    Lipi Bharadwaj

    4 min read

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