Measuring Print Ad ROI is difficult. Traditional methods of measuring ROI- Asking customers, Discount Coupons, Mail Order Forms, QR codes, Special Phone Numbers- have their limitations. Interactive Print overcomes these limitations with Visual Appeal, Scalability, Easy and Passive Data Collection.
Yash Joshi
11 min read
Real-time optimization, targeted ads, personalized content, cost efficiency, scope and reach. Find out what works the best in each of the situations - Print advertising or Online advertising.
Samarth Bhardwaj
4 min read
Gone are the days when print publishers couldn't collect data about who's reading their work. With interactive print, they're gaining insightful data about their readers and audiences. Learn how you can do it too.
Yash Joshi
8 min read
Learn how to design your own print marketing campaign, by understanding your audience, by using stellar design and print quality, by distributing your content on all channels, and by engaging all the senses of a customer. Standing out is easier while using print media, with interactive print.
Lipi Bharadwaj
4 min read
In the race between print media and digital media, see how interactive print can take over and win the race. Find out why you need interactive print to increase your ad revenue while competing with the digital medium.
Samarth Bhardwaj
3 min read
Print advertising might be on a decline, but Interactive Print is here to save the day. Interactive Print combines the benefits and timeless appeal of print advertising. With the power of digital content and the trust of print, Interactive Print is the advertising medium of the future.
Samarth Bhardwaj
6 min read
Cut through the marketing clutter to grab your customers’ attention. Customize your ads based on the buyer and the time, capture your customers’ data, and create a unique & innovative experience for your customers. For e.g. a magazine page that changes color and a pop-up book that turns into a lamp.
Lipi Bharadwaj
6 min read
The story of print advertising has come a long way, from the printing press, to the 20th century advertising revolution, to consumer oriented marketing, read on to know what's next
Shefali Rangi
3 min read
Limited customer reach, minimal interaction, grabbing customer attention and environmental harm are some issues that a mix of digital and print media can solve.
Devika Nautiyal
4 min read
We understand, that the customer today is less interested in what you do and cares more about why you do it
Lipi Bharadwaj
4 min read
Vishal Srivastava
15 min read
Devika Nautiyal
4 min read
Harsh Karamchandani
13 min read
Vishal Srivastava
7 min read
