Identify your Audience and Gain Reader Insights with Interactive Print

[fa icon="calendar'] Sep 15, 2018 5:44:53 PM / by Yash Joshi posted in Interactive Print, interactive print advertising, data analytics, big data, data collection, print industry, engaging the audience, print advertising techniques, printing marketing ideas, customer experience management

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According to PWC, by 2022 newspaper advertising revenues will fall by $4 Billion. Revenues will reduce from 16 Billion dollars to 12.2 Billion dollars. Meanwhile, Digital advertising will grow to a mammoth 116 Billion dollars!

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5 Reasons Why You Need Interactive Print as a Part of Your Marketing Strategy

[fa icon="calendar'] Aug 9, 2018 12:00:00 AM / by Lipi Bharadwaj posted in Interactive Prints, Interactive print ads, interactive advertising, interactive print advertising, Print media advertising, printing marketing ideas, print marketing

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 The January 2014 edition of  Wired magazine in New York and Chicago had a print ad for Motorola’s Moto X. Readers had never seen an ad like this before in the magazine – they could actually push a button and check out the various colour options the phone was available in. This was achieved by inserting a wafer-thin LED into the magazine. This was an advertisement that reflected what the brand stood for – innovation.

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