WOWSOME

Online Advertising vs Print Advertising: What Works and Why?

[fa icon="calendar'] Sep 27, 2018 2:59:06 PM / by Samarth Bhardwaj posted in Print advertising, Online advertising, online marketing and advertising, interactive online ads, interactive advertising, Print media advertising, interactive print media

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5 Reasons Why You Need Interactive Print as a Part of Your Marketing Strategy

[fa icon="calendar'] Aug 9, 2018 12:00:00 AM / by Lipi Bharadwaj posted in Interactive Prints, Interactive print ads, interactive advertising, interactive print advertising, Print media advertising, printing marketing ideas, print marketing

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 The January 2014 edition of  Wired magazine in New York and Chicago had a print ad for Motorola’s Moto X. Readers had never seen an ad like this before in the magazine – they could actually push a button and check out the various colour options the phone was available in. This was achieved by inserting a wafer-thin LED into the magazine. This was an advertisement that reflected what the brand stood for – innovation.

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Evolution of Print Advertising and Marketing

[fa icon="calendar'] Jul 13, 2018 5:35:40 PM / by Shefali Rangi posted in marketing and advertising, Print Advertising Trends, print and digital marketing, Print media advertising, best marketing campaigns, print advertising campaigns, Print Advertising and Marketing

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Advertising and media reach billions of consumers today. Information Technology & Artificial Intelligence have taken advertising and marketing to new frontiers. This journey did not begin with computers though. It all started in the 15th century, with the invention of the printing press.

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What Makes WOWSOME Stand Out from Other Advertisers

[fa icon="calendar'] May 28, 2018 4:00:00 PM / by Lipi Bharadwaj posted in brand engagement marketing, Experiential Brand Activation, Brand Engagement Strategy, experiential marketing campaigns, Print media advertising, Innovative Technology

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Not more than two months back, brands were busy charting out their campaign plans for the IPL season. A leading brand in the field of education approached us with an idea. They wanted to build an advertisement that would launch an augmented reality game of gali cricket with a stick figure acting as a bowler throwing the ball at the player.

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4 Ways to Capture your Audiences’ Attention

[fa icon="calendar'] May 15, 2018 5:55:05 PM / by Lipi Bharadwaj posted in marketing, Print media advertising, Brand engagement, Augmented Reality Marketing, Advertising

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To capture the chunk of the sales pie that your organization deserves, you will have to capture the attention of your audience. The overwhelming amount of data available can lead to analysis paralysis. Therefore, to get you started here are some easy steps you can take to hold your audience’s attention.

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5 tips to kickstart your experiential marketing campaign

[fa icon="calendar'] Apr 21, 2018 12:38:42 PM / by Lipi Bharadwaj posted in branding, Print media advertising, Interactive advertisement, Digital advertising agency, Experiential Marketing, Interactive Prints

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Traditional definitions of Marketing no more hold. Their place has been taken up by Digital and Experiential Marketing.

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How to Make Your Campaign Effective With Interactive Print Ads

[fa icon="calendar'] Mar 7, 2018 12:20:19 PM / by Lipi Bharadwaj posted in Print media advertising, Interactive Prints, Interactive print ads, Augmented reality prints, AR Prints, Interactive Print

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Since the last decade or so, we have heard many say “Print is dying” but print is still around and still strong. It is still among the most powerful media to reach an audience fast. Many see it as a nice break from the bombardment of online messages through mails and constant ads in their social media feed.

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Maximize your lead conversions from print ads

[fa icon="calendar'] Mar 5, 2018 7:15:51 PM / by Lipi Bharadwaj posted in augmented reality companies in hyderabad, Print media advertising, Interactive Prints, Interactive print ads, Augmented reality prints, AR Prints, Interactive Print

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Businesses big and small depend on generating and converting leads to sell their products. One of the age-old ways to do this is through a print ad.

But they pose unique challenges - how do you include a call-to-action in it? How do you measure the conversion rate? How do you even know how many impressions were “real”?

These challenges sometimes feel so daunting that some throw in the towel.

But that does not have to be the case.

Here are a few steps that you can take to maximise lead conversion from your print ads:

Download Free Guide to Mixed Reality Marketing Campaign

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5 Marketing Trends that will Rule 2018

[fa icon="calendar'] Mar 1, 2018 3:45:53 PM / by Lipi Bharadwaj posted in wowsome app, Print media advertising, Interactive Prints, Interactive print ads, Interactive advertisement, Experiential Marketing

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This is a very exciting time to be a marketer. You have to deal with a dynamic world where you have to keep trying out new things every other day.

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5 Ways to Engage Customers With Augmented Reality

[fa icon="calendar'] Feb 26, 2018 11:44:29 AM / by Lipi Bharadwaj posted in augmented reality companies in hyderabad, wowsome app, Print media advertising, marketing, Interactive Prints, Interactive print ads, Interactive advertisement, Experiential Marketing, Digital advertising agency, Brand engagement, best experiential marketing companies, augmented reality technology, Augmented reality prints, Augmented Reality Marketing, Augmented reality companies, Augmented Reality (AR) Ads, Augmented Reality App, augmented reality advertising, Augmented reality ads

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Over the last couple of decades, marketers have moved to the digital space from the physical one. This makes interaction with the consumer much more predictable, measurable and efficient.

But this has also made the communication impersonal compared to an interaction in “real” world. But now you have a way to bring the efficiency of digital interactions to physical world - through Augmented Reality (AR).

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