5 Reasons Why You Need Interactive Print as a Part of Your Marketing Strategy

[fa icon="calendar'] Aug 9, 2018 12:00:00 AM / by Lipi Bharadwaj posted in Interactive Prints, Interactive print ads, interactive advertising, interactive print advertising, Print media advertising, printing marketing ideas, print marketing

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 The January 2014 edition of  Wired magazine in New York and Chicago had a print ad for Motorola’s Moto X. Readers had never seen an ad like this before in the magazine – they could actually push a button and check out the various colour options the phone was available in. This was achieved by inserting a wafer-thin LED into the magazine. This was an advertisement that reflected what the brand stood for – innovation.

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