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Identify your Audience and Gain Reader Insights with Interactive Print

[fa icon="calendar'] Sep 15, 2018 5:44:53 PM / by Yash Joshi posted in Interactive Print, interactive print advertising, data analytics, big data, data collection, print industry, engaging the audience, print advertising techniques, printing marketing ideas, customer experience management

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According to PWC, by 2022 newspaper advertising revenues will fall by $4 Billion. Revenues will reduce from 16 Billion dollars to 12.2 Billion dollars. Meanwhile, Digital advertising will grow to a mammoth 116 Billion dollars!

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How Interactive Print Helps You Stand Out From Top Marketing Campaigns?

[fa icon="calendar'] Sep 11, 2018 6:54:15 PM / by Lipi Bharadwaj posted in print advertising campaigns, interactive print advertising, Print Advertising Trends, best print ads, engaging the audience, print advertising techniques, print advertising effectiveness

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We live in the digital age. An explosion of information has made the customers of today wary of marketing messages being relayed to them. They have not only learned to filter out advertisements using ad-blockers but have also been dulled to any messages that may reach them through the digital medium. As such, the print media has re-emerged as the preferred channel for advertisers and is the new non-traditional medium that allows you to reach out to today’s audience.

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