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Print Advertisements - Best ROI Measurement Techniques

[fa icon="calendar'] Sep 29, 2018 6:52:59 PM / by Yash Joshi posted in print advertising metrics, print advertising effectiveness, measuring advertising effectiveness, effective advertising campaigns, roi measurement techniques, measuring marketing effectiveness, augmented reality software, interactive solutions

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“If you can’t measure it, you can’t manage it.”

                  - Legendary Management Guru Peter Drucker

 

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How Interactive Print Helps You Stand Out From Top Marketing Campaigns?

[fa icon="calendar'] Sep 11, 2018 6:54:15 PM / by Lipi Bharadwaj posted in print advertising campaigns, interactive print advertising, Print Advertising Trends, best print ads, engaging the audience, print advertising techniques, print advertising effectiveness

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We live in the digital age. An explosion of information has made the customers of today wary of marketing messages being relayed to them. They have not only learned to filter out advertisements using ad-blockers but have also been dulled to any messages that may reach them through the digital medium. As such, the print media has re-emerged as the preferred channel for advertisers and is the new non-traditional medium that allows you to reach out to today’s audience.

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