WOWSOME

#WOWSOMEFriday - A Mixed Reality Party [Case Study]

[fa icon="calendar'] Oct 3, 2018 8:00:00 PM / by Swetha Krishnan posted in experiential marketing puzzle, experiential marketing campaigns, future experiential marketing, Mixed Reality Party, mixed reality event, mixed reality technology, mixed reality for business

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What does it take to make a party go from amazing to WOWSOME? Great ambience, lip smacking food, groove-worthy music, some alcohol and a lively bunch of people? The Mixed Reality Party at #WOWSOMEFriday had it all and more, thanks to our workspace in We Work, BKC. We Work is an environment that is very conducive to the mantra work hard, party harder- basically, the perfect place to host a sundowner and kickstart the weekend with a blast!

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3 M's of Marketing: Mixed Reality, eMpathy and Social iMpact

[fa icon="calendar'] Jul 4, 2018 3:38:31 PM / by Vernica posted in empathy in business, empathy in business communication, mixed reality marketing, mixed reality technology, mixed reality applications, social entrepreneurship, empathy skills, empathy in customer service

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When problems plague our society, consumers turn to conscious consumerism to do their part in saving our world. As people begin to ‘purchase with a purpose’, it becomes the business’s responsibility to convince the customer that with their brand, people’s dimes make a difference, and the most convincing of all appeals is one that is emotional. Chris Milk, film director and CEO of virtual reality company Vrse, has described virtual reality and related technologies as the ultimate empathy machines. Imagine two different narratives. A salesperson comes to your doorstep bearing a speech about the oncoming extinction of honeybees and different graphs depicting their disappearance over the past 50 decades. Halfway through the presentation you lose interest, realize this is just another capitalistic sales gimmick, and close your door. Imagine the second narrative, when a salesperson comes to you with a simple headset, asks you for just 5 minutes of your time, and within those 5 minutes lets you experience the plight of an endangered Honeybee named Alex. With this VR headset, you step into the wings of Alex, and see your dying colony, and your livelihood being snatched from you. Within the five minutes, you experience the cause that the salesperson is pleading you to donate to, and for the first time you have found a reason to empathize. This is what Häagen-Dazs’ ‘Save the Bees’ campaign did, and they managed to secure customer loyalty by branding their product using a social cause, which they advertised not as a gimmick, but as an educational endeavor and an emotional appeal to people. Not to mention the long lasting impact of being a Bee for five minutes of their life!

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