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  • A Preparation Manual for Mixed Reality Shoots

    How do you plan & execute an amazing Mixed Reality shoot? Here our expert gives some of the most practical and useful tips from his extensive experience.

    Prammod Sanghi

    3 min read

  • Gartner Hype-Cycle: Everything You Need To Know

    Understand the Hype-Cycle plot- what does it mean, how accurate it has been in the past and how useful it is in offering practical advice to investors, entrepreneurs and consumers.

    Anand Dubey

    9 min read

  • Indian Theatre Meets Mixed Reality, with Zee Theatre [Case Study]

    Theatre meets Mixed Reality - The story of how WOWSOME helped take quality Indian theatre to a larger audience with Mixed Reality as an Experiential medium - in partnership with Zee Theatre. A comprehensive Case Study

    Yash Joshi

    14 min read

  • #WOWSOMEFriday - A Mixed Reality Party [Case Study]

    Experiential marketing is all about creating a state of mind where your audience is having fun consuming your brand content. Find out out how Mixed Reality can be the missing piece in the experiential marketing puzzle.

    Swetha Krishnan

    4 min read

  • Difference Between Virtual Reality, Augmented Reality, & Mixed Reality

    What is AR, MR, VR? See the difference between augmented reality, mixed reality, and virtual reality technologies with unique examples, and learn to apply them to your business's needs.

    Vernica

    7 min read

  • 3 Innovative Recruitment Methods you Should Learn from Procter & Gamble [Case Study]

    Days of boring PPTs are gone. If you want to attract the best talent during campus recruitment, you must know these 3 innovative hiring methods that P&G used for IIM pre-placement sessions.

    Akbar Surani

    8 min read

  • 3 M's of Marketing: Mixed Reality, eMpathy and Social iMpact

    Adapt the new tools of modern marketing. Learn how to use Mixed Reality to generate empathy among your customers to drive them to contribute towards your business campaign or a social cause.

    Vernica

    6 min read

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