Experiential Marketing is the haven of marketeers who seek to abandon the age old traditional marketing avenues and strike right to the consumers hearts. This form of marketing allows brands to engage with customers in meaningful, measurable and immersive ways that leave a lasting impression. In this digital age, it has become more important than ever for brands to set themselves apart in any way they can. Some brands have been quick in adopting the wave of Experiential Marketing to create marketing campaigns that were truly memorable. In this article we will take a look at some examples of the best experiential marketing campaigns and what we can learn from them.
Agriculture holds prime importance in the socio economic framework of India. Being the second largest country to produce agricultural output, the sector alone accounts for 17 percent of the total output. The major problem faced by the farmers is crop failure due to growth of weeds and the heavy infestation that follows.