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How Augmented Reality Has Been Used in Arts And Culture

[fa icon="calendar'] Sep 28, 2018 1:51:34 PM / by Priyanca Singh posted in augmented reality companies in hyderabad, wowsome app, WOWSOME Life, wowart, marketing, Interactive Prints, Innovative Technology, Art, Culture, Galleries

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What happens when the two worlds collide? 

There was singularity to art, we have plenty of examples from ancient civilizations that can substantiate this fact.

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5 Reasons Why You Need Interactive Print as a Part of Your Marketing Strategy

[fa icon="calendar'] Aug 9, 2018 12:00:00 AM / by Lipi Bharadwaj posted in Interactive Prints, Interactive print ads, interactive advertising, interactive print advertising, Print media advertising, printing marketing ideas, print marketing

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 The January 2014 edition of  Wired magazine in New York and Chicago had a print ad for Motorola’s Moto X. Readers had never seen an ad like this before in the magazine – they could actually push a button and check out the various colour options the phone was available in. This was achieved by inserting a wafer-thin LED into the magazine. This was an advertisement that reflected what the brand stood for – innovation.

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5 tips to kickstart your experiential marketing campaign

[fa icon="calendar'] Apr 21, 2018 12:38:42 PM / by Lipi Bharadwaj posted in branding, Print media advertising, Interactive advertisement, Digital advertising agency, Experiential Marketing, Interactive Prints

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Traditional definitions of Marketing no more hold. Their place has been taken up by Digital and Experiential Marketing.

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Interactive Print vs Experiential Marketing: What to Choose?

[fa icon="calendar'] Apr 19, 2018 11:39:07 AM / by Waseq Shaaz posted in Interactive Prints, Interactive print ads, Interactive advertisement, Interactive Print, Experiential Marketing, best experiential marketing companies, marketing, Augmented Reality Marketing, Brand engagement

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Let's analyse a story of a young, vibrant  manager, Josh who keeps tracking his business with much concern. His business is receding as fast as his hairline. He should immediately take some steps in order to solve this trough.  The consumers seem to be skeptical about his quality of the business services, that they have resorted to his competitors.

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How to Make Your Campaign Effective With Interactive Print Ads

[fa icon="calendar'] Mar 7, 2018 12:20:19 PM / by Lipi Bharadwaj posted in Print media advertising, Interactive Prints, Interactive print ads, Augmented reality prints, AR Prints, Interactive Print

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Since the last decade or so, we have heard many say “Print is dying” but print is still around and still strong. It is still among the most powerful media to reach an audience fast. Many see it as a nice break from the bombardment of online messages through mails and constant ads in their social media feed.

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Maximize your lead conversions from print ads

[fa icon="calendar'] Mar 5, 2018 7:15:51 PM / by Lipi Bharadwaj posted in augmented reality companies in hyderabad, Print media advertising, Interactive Prints, Interactive print ads, Augmented reality prints, AR Prints, Interactive Print

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Businesses big and small depend on generating and converting leads to sell their products. One of the age-old ways to do this is through a print ad.

But they pose unique challenges - how do you include a call-to-action in it? How do you measure the conversion rate? How do you even know how many impressions were “real”?

These challenges sometimes feel so daunting that some throw in the towel.

But that does not have to be the case.

Here are a few steps that you can take to maximise lead conversion from your print ads:

Download Free Guide to Mixed Reality Marketing Campaign

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5 Marketing Trends that will Rule 2018

[fa icon="calendar'] Mar 1, 2018 3:45:53 PM / by Lipi Bharadwaj posted in wowsome app, Print media advertising, Interactive Prints, Interactive print ads, Interactive advertisement, Experiential Marketing

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This is a very exciting time to be a marketer. You have to deal with a dynamic world where you have to keep trying out new things every other day.

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5 Ways to Engage Customers With Augmented Reality

[fa icon="calendar'] Feb 26, 2018 11:44:29 AM / by Lipi Bharadwaj posted in augmented reality companies in hyderabad, wowsome app, Print media advertising, marketing, Interactive Prints, Interactive print ads, Interactive advertisement, Experiential Marketing, Digital advertising agency, Brand engagement, best experiential marketing companies, augmented reality technology, Augmented reality prints, Augmented Reality Marketing, Augmented reality companies, Augmented Reality (AR) Ads, Augmented Reality App, augmented reality advertising, Augmented reality ads

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Over the last couple of decades, marketers have moved to the digital space from the physical one. This makes interaction with the consumer much more predictable, measurable and efficient.

But this has also made the communication impersonal compared to an interaction in “real” world. But now you have a way to bring the efficiency of digital interactions to physical world - through Augmented Reality (AR).

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5 Ways Marketers Used AR In 2017

[fa icon="calendar'] Feb 22, 2018 11:41:03 AM / by Lipi Bharadwaj posted in augmented reality companies in hyderabad, wowsome app, marketing, Interactive Prints, Innovative Technology, Interactive advertisement, Entertainment, Aumgented Reality for Movies, Augmented Reality Marketing, Augmented reality greeting cards, Augmented reality companies, Augmented Reality (AR) Ads, Augmented Reality App, Augmented reality ads, AR for Entertainment, AR Cards

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2017 saw marketers finally realizing that Augmented Reality isn’t just a cool thing to do by itself. Instead the applications must have a good reason to exist and must be designed to meet some need of the target group - however small. Here are 5 of the best examples we saw.


  • The Ultimate Get Well Card: Honda and RPA collaborated to create an augmented reality experience for the Pediatric Brain Tumor Foundation at the Children's Hospital of Orange County. The idea was to delight kids during the holiday season through an AR surprise. It earned them praise as a truly meaningful use of technology - not a gimmicky one that we have seen in the early years of AR.
  • Gorillaz Augmented Reality App: Gorillaz is a band made up of make-believe band members. No surprise that AR is their chosen marketing channel when reuniting after a seven year hiatus. The app added elements from their latest album to the user’s real world surrounding to bring them into Gorillaz House. It not only won the Golden Lion at Cannes, but also connected with over 125,000 fans in 146 countries for the “house party” celebrating the new album, Humanz.
  • Raw Space AR promotion: Beatie Wolfe was the first artist to use NFC-enabled album covers. Tapping on these with your phone took you to her website with a single from the website playing. In 2017, she became the first artist to do a AR-based live streaming music event. This was used to promote her latest album, Raw Space. She live streamed a 360-degree video from Bell Labs’ anechoic chamber - chamber without echoes, where she performed with AR characters created by Design IO.
  • M&M’s AR Billboard: To launch their new flavor, M&M transformed twelve billboards into AR arcades that people could access using their smartphones. This campaign resulted in over 566 million customer impressions, according to ADWEEK.
  • Grufallo Spotter: England’s Forestry Commission developed a Pokemon GO like game. But it had fun characters and activities from the famous picture book superimposed over the great outdoors. This not only got kids to explore the forests, but also taught them a few things about forest anmals in a fun environment.   

 

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Quick Tips For Planning Your First AR Marketing Campaign

[fa icon="calendar'] Feb 20, 2018 12:23:09 PM / by Lipi Bharadwaj posted in augmented reality technology, Mixed Reality, Augmented Reality Marketing, Experiential Marketing, best experiential marketing companies, Print media advertising, Digital advertising agency, Augmented reality companies, augmented reality companies in hyderabad, Interactive Prints, Interactive Print

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A recent survey by Technavio put the AR augmented reality marketing business at $1.09bn. This is double the size of any other application of AR, including gaming.

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