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Only Those Who Scan, Gain. Read How to Attract Customers with Interactive Print.

[fa icon="calendar'] Sep 18, 2018 11:48:57 AM / by Lipi Bharadwaj posted in interactive print advertising, inbound marketing, augmented reality print, future of interactive marketing, interactive display advertising, augmented reality print ads, business revenue systems

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You want to move on from traditional marketing tactics, and embrace the inbound marketing philosophy. You like what you are learning about interactive advertising as a way to achieve this. But you have an existing ad inventory and letting it go seems wasteful. You do want to get better ROI from your advertisements but if you have to build everything from scratch, that purpose seems to have been defeated.

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Identify your Audience and Gain Reader Insights with Interactive Print

[fa icon="calendar'] Sep 15, 2018 5:44:53 PM / by Yash Joshi posted in Interactive Print, interactive print advertising, data analytics, big data, data collection, print industry, engaging the audience, print advertising techniques, printing marketing ideas, customer experience management

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According to PWC, by 2022 newspaper advertising revenues will fall by $4 Billion. Revenues will reduce from 16 Billion dollars to 12.2 Billion dollars. Meanwhile, Digital advertising will grow to a mammoth 116 Billion dollars!

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How Interactive Print Helps You Stand Out From Top Marketing Campaigns?

[fa icon="calendar'] Sep 11, 2018 6:54:15 PM / by Lipi Bharadwaj posted in print advertising campaigns, interactive print advertising, Print Advertising Trends, best print ads, engaging the audience, print advertising techniques, print advertising effectiveness

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We live in the digital age. An explosion of information has made the customers of today wary of marketing messages being relayed to them. They have not only learned to filter out advertisements using ad-blockers but have also been dulled to any messages that may reach them through the digital medium. As such, the print media has re-emerged as the preferred channel for advertisers and is the new non-traditional medium that allows you to reach out to today’s audience.

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Use Interactive Print Advertising to Skyrocket your Ad Revenue

[fa icon="calendar'] Sep 8, 2018 4:07:58 PM / by Samarth Bhardwaj posted in interactive advertising, augmented reality print, augmented reality advertising, types of print advertising, interactive print advertising

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Is your print advertising losing to digital ads? Stop losing out on ad revenue with Interactive Print Advertising

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Print is Dying, But Interactive Print Advertising is Future-Proof. Find Out How.

[fa icon="calendar'] Aug 16, 2018 3:18:54 PM / by Samarth Bhardwaj posted in interactive print advertising, Interactive print ads, best print ads, Print Advertising and Marketing, Print Advertising Trends, augmented reality print

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We are in the internet age, where many things have changed. These days, you don’t get the news delivered at your doorstep in the newspaper anymore. You can order your food from your favorite  restaurant ,  or can shop for everything you need online. All this happens without leaving your house. Almost everything we do has changed over these years, so why wouldn’t marketing change as well?


They say that the traditional advertising such as print collateral or Interactive Print advertising might be dead. Experts have been debating about the demise of traditional marketing as early as the late 1990s. It all started when the internet came & it became obvious that it came to stay. Despite all the claims of traditional marketing going away forever, it has still endured sticking around as a reliable source of marketing till date. Moreover, there are even advocates who argue that traditional advertising will never ever go away.

We are going to discuss the future of traditional advertising, and all the things about its future.

What is Traditional Marketing?
Before arguing about something, we should be clear about what it exactly is. By one standard definition, traditional advertising refers to the methods which companies have used for years, and have a proven achievement rate. It consists of all the methods of marketing apart from the internet marketing. Here, the methods of marketing have definitely changed, the meaning is still the same.

What is Print Marketing & Interactive Prints?

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5 Reasons Why You Need Interactive Print as a Part of Your Marketing Strategy

[fa icon="calendar'] Aug 9, 2018 12:00:00 AM / by Lipi Bharadwaj posted in Interactive Prints, Interactive print ads, interactive advertising, interactive print advertising, Print media advertising, printing marketing ideas, print marketing

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 The January 2014 edition of  Wired magazine in New York and Chicago had a print ad for Motorola’s Moto X. Readers had never seen an ad like this before in the magazine – they could actually push a button and check out the various colour options the phone was available in. This was achieved by inserting a wafer-thin LED into the magazine. This was an advertisement that reflected what the brand stood for – innovation.

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