Augmented Reality's applications are reaching almost every industry today. Healthcare industry too is utilising this new-age technology to make lives easier and better. When the early innovations in Augmented Reality showed promise, researchers started to make effective use of Augmented Reality to assist in buying medicines, in studying medical science, in performing surgeries, in treating minor ailments, and in keeping people fit. Have a look at a list of intriguing applications of augmented reality in healthcare and medicine and see how 'an app a day keeps the doctor away'.
We are in the internet age, where many things have changed. These days, you don’t get the news delivered at your doorstep in the newspaper anymore. You can order your food from your favorite
They say that the traditional advertising such as print collateral or Interactive Print advertising might be dead. Experts have been debating about the demise of traditional marketing as early as the late 1990s. It all started when the internet came & it became obvious that it came to stay. Despite all the claims of traditional marketing going away forever, it has still endured sticking around as a reliable source of marketing till date. Moreover, there are even advocates who argue that traditional advertising will never ever go away.
We are going to discuss the future of traditional advertising, and all the things about its future.
What is Traditional Marketing?
Before arguing about something, we should be clear about what it exactly is. By one standard definition, traditional advertising refers to the methods which companies have used for years, and have a proven achievement rate. It consists of all the methods of marketing apart from the internet marketing. Here, the methods of marketing have definitely changed, the meaning is still the same.
What is Print Marketing & Interactive Prints?
The January 2014 edition of Wired magazine in New York and Chicago had a print ad for Motorola’s Moto X. Readers had never seen an ad like this before in the magazine – they could actually push a button and check out the various colour options the phone was available in. This was achieved by inserting a wafer-thin LED into the magazine. This was an advertisement that reflected what the brand stood for – innovation.
Let's analyse a story of a young, vibrant manager, Josh who keeps tracking his business with much concern. His business is receding as fast as his hairline. He should immediately take some steps in order to solve this trough. The consumers seem to be skeptical about his quality of the business services, that they have resorted to his competitors.
Since the last decade or so, we have heard many say “Print is dying” but print is still around and still strong. It is still among the most powerful media to reach an audience fast. Many see it as a nice break from the bombardment of online messages through mails and constant ads in their social media feed.
Businesses big and small depend on generating and converting leads to sell their products. One of the age-old ways to do this is through a print ad.
But they pose unique challenges - how do you include a call-to-action in it? How do you measure the conversion rate? How do you even know how many impressions were “real”?
These challenges sometimes feel so daunting that some throw in the towel.
But that does not have to be the case.
Here are a few steps that you can take to maximise lead conversion from your print ads:
This is a very exciting time to be a marketer. You have to deal with a dynamic world where you have to keep trying out new things every other day.
Over the last couple of decades, marketers have moved to the digital space from the physical one. This makes interaction with the consumer much more predictable, measurable and efficient.
But this has also made the communication impersonal compared to an interaction in “real” world. But now you have a way to bring the efficiency of digital interactions to physical world - through Augmented Reality (AR).
You must have heard the term Augmented Reality. You have probably witnessed Pokemon Go emerge and take over the mobile gaming world. You have likely seen cute cat filters on your Instagram and Snapchat feeds.
Are you one of those people who doesn't like to stick to the well-trodden path, the one that everyone else takes? Do you feel bored of the same old marketing gigs that consumers are all too aware of these days? or maybe you just want to try something out of the ordinary for your extraordinary product.
I can tell you this, very honestly, that you have made that decision at the right time. We live in an era of unimaginable possibilities and marketing is no exception. With advertising making the most of the surge in Augmented Reality, putting your product into the market has become more than just a campaign. It has become an experience, that your consumers will never forget.