“All the world's a stage.”- William Shakespeare
The art form of theatre has existed for millenia. It has entertained, educated, inspired and led billions of people around the world. From the Roman amphitheatre to the Ram Leela, theatre has played a pivotal role in the story of humanity.
Have you ever tried to pitch an out-of-the-box marketing plan to your boss but failed to convince?
How often have you felt that your company needs a fresh marketing approach but it is difficult to get the executive buy-in to try out new things?
When it comes to interactive marketing, things might get even more complicated due to the wide range of experiential marketing technologies available that are not understood by many people on senior posts.
“If you can’t measure it, you can’t manage it.”
- Legendary Management Guru Peter Drucker
What happens when the two worlds collide?
There was singularity to art, we have plenty of examples from ancient civilizations that can substantiate this fact.
You want to move on from traditional marketing tactics, and embrace the inbound marketing philosophy. You like what you are learning about interactive advertising as a way to achieve this. But you have an existing ad inventory and letting it go seems wasteful. You do want to get better ROI from your advertisements but if you have to build everything from scratch, that purpose seems to have been defeated.
According to PWC, by 2022 newspaper advertising revenues will fall by $4 Billion. Revenues will reduce from 16 Billion dollars to 12.2 Billion dollars. Meanwhile, Digital advertising will grow to a mammoth 116 Billion dollars!
We live in the digital age. An explosion of information has made the customers of today wary of marketing messages being relayed to them. They have not only learned to filter out advertisements using ad-blockers but have also been dulled to any messages that may reach them through the digital medium. As such, the print media has re-emerged as the preferred channel for advertisers and is the new non-traditional medium that allows you to reach out to today’s audience.
Is your print advertising losing to digital ads? Stop losing out on ad revenue with Interactive Print Advertising
Augmented Reality's applications are reaching almost every industry today. Healthcare industry too is utilising this new-age technology to make lives easier and better. When the early innovations in Augmented Reality showed promise, researchers started to make effective use of Augmented Reality to assist in buying medicines, in studying medical science, in performing surgeries, in treating minor ailments, and in keeping people fit. Have a look at a list of intriguing applications of augmented reality in healthcare and medicine and see how 'an app a day keeps the doctor away'.