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Identify your Audience and Gain Reader Insights with Interactive Print

[fa icon="calendar'] Sep 15, 2018 5:44:53 PM / by Yash Joshi posted in Interactive Print, interactive print advertising, data analytics, big data, data collection, print industry, engaging the audience, print advertising techniques, printing marketing ideas, customer experience management

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According to PWC, by 2022 newspaper advertising revenues will fall by $4 Billion. Revenues will reduce from 16 Billion dollars to 12.2 Billion dollars. Meanwhile, Digital advertising will grow to a mammoth 116 Billion dollars!

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Feel free to judge a book by its cover, with Interactive Print

[fa icon="calendar'] Aug 30, 2018 5:01:47 PM / by Aditya Singh posted in Interactive Print, augmented reality books, storybooks, augmented reality comic books

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DO JUDGE A BOOK BY ITS COVER

Growing up, everyone is made aware of the saying that one should not judge a book by its cover, however that may soon become a saying of the past because our idioms also need to evolve as we evolve as a human race right? Interactive print has been revolutionising the way paper is read and it holds massive potential to enhance the experience that books in general offer to readers.

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Interactive Print vs Experiential Marketing: What to Choose?

[fa icon="calendar'] Apr 19, 2018 11:39:07 AM / by Waseq Shaaz posted in Interactive Prints, Interactive print ads, Interactive advertisement, Interactive Print, Experiential Marketing, best experiential marketing companies, marketing, Augmented Reality Marketing, Brand engagement

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Let's analyse a story of a young, vibrant  manager, Josh who keeps tracking his business with much concern. His business is receding as fast as his hairline. He should immediately take some steps in order to solve this trough.  The consumers seem to be skeptical about his quality of the business services, that they have resorted to his competitors.

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What you need to know about Augmented Reality?

[fa icon="calendar'] Mar 9, 2018 5:41:40 PM / by wowsome posted in Advertising, augmented reality advertising, augmented reality applications, Augmented reality companies, Augmented Reality Marketing, augmented reality technology, Events, Healthcare, Interactive Print

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Augmented Reality (AR) as the name suggests augments our real worldview by enhancing it. With the rise in innovation in app development, somebody had to enter the arena of adding value to existing reality. In the last decade, many Augmented Reality companies have evolved, creating their own Augmented Reality applications and garnering investments in millions of dollars.

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How to Make Your Campaign Effective With Interactive Print Ads

[fa icon="calendar'] Mar 7, 2018 12:20:19 PM / by Lipi Bharadwaj posted in Print media advertising, Interactive Prints, Interactive print ads, Augmented reality prints, AR Prints, Interactive Print

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Since the last decade or so, we have heard many say “Print is dying” but print is still around and still strong. It is still among the most powerful media to reach an audience fast. Many see it as a nice break from the bombardment of online messages through mails and constant ads in their social media feed.

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Maximize your lead conversions from print ads

[fa icon="calendar'] Mar 5, 2018 7:15:51 PM / by Lipi Bharadwaj posted in augmented reality companies in hyderabad, Print media advertising, Interactive Prints, Interactive print ads, Augmented reality prints, AR Prints, Interactive Print

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Businesses big and small depend on generating and converting leads to sell their products. One of the age-old ways to do this is through a print ad.

But they pose unique challenges - how do you include a call-to-action in it? How do you measure the conversion rate? How do you even know how many impressions were “real”?

These challenges sometimes feel so daunting that some throw in the towel.

But that does not have to be the case.

Here are a few steps that you can take to maximise lead conversion from your print ads:

Download Free Guide to Mixed Reality Marketing Campaign

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Quick Tips For Planning Your First AR Marketing Campaign

[fa icon="calendar'] Feb 20, 2018 12:23:09 PM / by Lipi Bharadwaj posted in augmented reality technology, Mixed Reality, Augmented Reality Marketing, Experiential Marketing, best experiential marketing companies, Print media advertising, Digital advertising agency, Augmented reality companies, augmented reality companies in hyderabad, Interactive Prints, Interactive Print

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A recent survey by Technavio put the AR augmented reality marketing business at $1.09bn. This is double the size of any other application of AR, including gaming.

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9 Facts about Augmented Reality as we know it

[fa icon="calendar'] Feb 12, 2018 4:44:24 PM / by Waseq Shaaz posted in Mixed Reality, Interactive Print

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It took time but it’s finally here, the future we read, talked and dreamt of. I am blown away by the developments in Augmented Reality that took place from the primitive ones a decade earlier. (It’s huge, seriously!)

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Advertising powered with Augmented Reality: Is it the future?

[fa icon="calendar'] Jan 29, 2018 1:39:44 PM / by wowsome posted in Advertising, Augmented reality ads, augmented reality advertising, Augmented Reality App, Augmented Reality (AR) Ads, Augmented reality companies, Augmented reality prints, Interactive Print, Interactive Prints, marketing, WOWSOME Life

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No, it is the present!

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How to rev up your Brand Engagement

[fa icon="calendar'] Jan 17, 2018 12:27:08 PM / by wowsome posted in Advertising, best experiential marketing companies, Brand engagement, Experiential Marketing, Interactive Print

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How Important is Brand Engagement?

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