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Online Advertising vs Print Advertising: What Works and Why?

[fa icon="calendar'] Sep 27, 2018 2:59:06 PM / by Samarth Bhardwaj posted in Print advertising, Online advertising, online marketing and advertising, interactive online ads, interactive advertising, Print media advertising, interactive print media

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Use Interactive Print Advertising to Skyrocket your Ad Revenue

[fa icon="calendar'] Sep 8, 2018 4:07:58 PM / by Samarth Bhardwaj posted in interactive advertising, augmented reality print, augmented reality advertising, types of print advertising, interactive print advertising

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Is your print advertising losing to digital ads? Stop losing out on ad revenue with Interactive Print Advertising

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5 Reasons Why You Need Interactive Print as a Part of Your Marketing Strategy

[fa icon="calendar'] Aug 9, 2018 12:00:00 AM / by Lipi Bharadwaj posted in Interactive Prints, Interactive print ads, interactive advertising, interactive print advertising, Print media advertising, printing marketing ideas, print marketing

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 The January 2014 edition of  Wired magazine in New York and Chicago had a print ad for Motorola’s Moto X. Readers had never seen an ad like this before in the magazine – they could actually push a button and check out the various colour options the phone was available in. This was achieved by inserting a wafer-thin LED into the magazine. This was an advertisement that reflected what the brand stood for – innovation.

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How Can Interactive Advertising Enhance Your Business?

[fa icon="calendar'] Jul 26, 2018 11:52:10 AM / by Lipi Bharadwaj posted in interactive advertising, interactive advertising campaigns, interactive media advertising, future of interactive marketing, interactive marketing company, customer retention strategies, interactive advertising examples

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 In September 2015, JetBlue airlines invited regular New Yorkers to steal their advertisement. They had put up close to 150 interactive ads – which actually were poster-sized vouchers at bus stops across New York. The ad encouraged the viewer to peel off the ad, and win a prize in return – roundtrip flights, free ice cream, entry to a sporting event, etc. Walking away with a poster-sized coupon under your arm is not discreet at all – but the participants did not care, and this also provided additional exposure to JetBlue. Needless to say, #NYCTakeOff was a hugely successful interactive advertising campaign.

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