Traditional definitions of Marketing no more hold. Their place has been taken up by Digital and Experiential Marketing.
Let's analyse a story of a young, vibrant manager, Josh who keeps tracking his business with much concern. His business is receding as fast as his hairline. He should immediately take some steps in order to solve this trough. The consumers seem to be skeptical about his quality of the business services, that they have resorted to his competitors.
This is a very exciting time to be a marketer. You have to deal with a dynamic world where you have to keep trying out new things every other day.
Over the last couple of decades, marketers have moved to the digital space from the physical one. This makes interaction with the consumer much more predictable, measurable and efficient.
But this has also made the communication impersonal compared to an interaction in “real” world. But now you have a way to bring the efficiency of digital interactions to physical world - through Augmented Reality (AR).
You must have heard the term Augmented Reality. You have probably witnessed Pokemon Go emerge and take over the mobile gaming world. You have likely seen cute cat filters on your Instagram and Snapchat feeds.
There are high chances that you already know about Augmented Reality and are probably not aware if that’s what it is called. Even when you might have seen it at its best, you wouldn’t have noticed it at all. Let us help you out here a bit.