WOWSOME

How Augmented Reality Has Been Used in Arts And Culture

[fa icon="calendar'] Sep 28, 2018 1:51:34 PM / by Priyanca Singh posted in augmented reality companies in hyderabad, wowsome app, WOWSOME Life, wowart, marketing, Interactive Prints, Innovative Technology, Art, Culture, Galleries

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What happens when the two worlds collide? 

There was singularity to art, we have plenty of examples from ancient civilizations that can substantiate this fact.

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What Makes WOWSOME Stand Out from Other Advertisers

[fa icon="calendar'] May 28, 2018 4:00:00 PM / by Lipi Bharadwaj posted in brand engagement marketing, Experiential Brand Activation, Brand Engagement Strategy, experiential marketing campaigns, Print media advertising, Innovative Technology

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Not more than two months back, brands were busy charting out their campaign plans for the IPL season. A leading brand in the field of education approached us with an idea. They wanted to build an advertisement that would launch an augmented reality game of gali cricket with a stick figure acting as a bowler throwing the ball at the player.

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10 things your competitors can teach you about Augmented Reality

[fa icon="calendar'] Apr 26, 2018 11:08:24 AM / by Lipi Bharadwaj posted in augmented reality technology, Augmented Reality Marketing, Innovative Technology, Technology

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Early bird gets the worm 

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5 Ways Marketers Used AR In 2017

[fa icon="calendar'] Feb 22, 2018 11:41:03 AM / by Lipi Bharadwaj posted in augmented reality companies in hyderabad, wowsome app, marketing, Interactive Prints, Innovative Technology, Interactive advertisement, Entertainment, Aumgented Reality for Movies, Augmented Reality Marketing, Augmented reality greeting cards, Augmented reality companies, Augmented Reality (AR) Ads, Augmented Reality App, Augmented reality ads, AR for Entertainment, AR Cards

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2017 saw marketers finally realizing that Augmented Reality isn’t just a cool thing to do by itself. Instead the applications must have a good reason to exist and must be designed to meet some need of the target group - however small. Here are 5 of the best examples we saw.


  • The Ultimate Get Well Card: Honda and RPA collaborated to create an augmented reality experience for the Pediatric Brain Tumor Foundation at the Children's Hospital of Orange County. The idea was to delight kids during the holiday season through an AR surprise. It earned them praise as a truly meaningful use of technology - not a gimmicky one that we have seen in the early years of AR.
  • Gorillaz Augmented Reality App: Gorillaz is a band made up of make-believe band members. No surprise that AR is their chosen marketing channel when reuniting after a seven year hiatus. The app added elements from their latest album to the user’s real world surrounding to bring them into Gorillaz House. It not only won the Golden Lion at Cannes, but also connected with over 125,000 fans in 146 countries for the “house party” celebrating the new album, Humanz.
  • Raw Space AR promotion: Beatie Wolfe was the first artist to use NFC-enabled album covers. Tapping on these with your phone took you to her website with a single from the website playing. In 2017, she became the first artist to do a AR-based live streaming music event. This was used to promote her latest album, Raw Space. She live streamed a 360-degree video from Bell Labs’ anechoic chamber - chamber without echoes, where she performed with AR characters created by Design IO.
  • M&M’s AR Billboard: To launch their new flavor, M&M transformed twelve billboards into AR arcades that people could access using their smartphones. This campaign resulted in over 566 million customer impressions, according to ADWEEK.
  • Grufallo Spotter: England’s Forestry Commission developed a Pokemon GO like game. But it had fun characters and activities from the famous picture book superimposed over the great outdoors. This not only got kids to explore the forests, but also taught them a few things about forest anmals in a fun environment.   

 

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Is Augmented Reality already a part of your life?

[fa icon="calendar'] Jun 10, 2015 12:33:03 PM / by wowsome posted in Advertising, Augmented Reality Paper, Computer Generated World, continuum of augmentation, Innovative Technology, Interactive advertisement, Interactive Print

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There are high chances that you already know about Augmented Reality and are probably not aware if that’s what it is called. Even when you might have seen it at its best, you wouldn’t have noticed it at all. Let us help you out here a bit.

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