Why you Need Green Screens for an Effective Experiential Campaign

Green screen photography has been a part of experiential marketing campaigns for years. It involves taking a photograph of a person against a green screen and then replacing the green screen digitally with a more enticing backdrop - dropping the person right into their favorite film scene for example, or have them pose alongside their favorite character, say Spider-man. In exchange for the memorable photograph, the attendee gladly provides some personal information.

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