If you are a regular reader of the blog, you are already familiar with what Experiential Marketing is. (If you are new here, you should start with our article: What is Experiential Marketing? The only answer you need.) Now let us look at why you should start employing the experiential marketing strategy for your brand. The benefits of experiential
The year was 1893. A few marketers thought that there were far too many firms selling various products to the same set of people. So many that the customer had no way of trying out most of them before deciding what to buy. Even the old ways of advertising, including experiential advertising, were losing their impact as too many products were being advertised. Something else needed to be done to entice the target customers by the latest offerings.
The festive season is around the corner. With Dussehra, Diwali, Halloween, Thanksgiving and Christmas lined up, the next quarter is the busiest of the year for festival celebrations. As an Event Manager, you might be looking for festival marketing idead to organise a great festival event. We are here to help you.
Experiential marketing is a type of marketing strategy that helps customers experience a brand or product. It benefits a wide range of audience by involving them with the brand in as many ways as possible. The motive behind an experiential marketing campaign is to let the customers build an emotional connection and memory with the brand. This eventually helps to make loyal customers and improve Customer Lifetime Value (CLV) for the brand. An Experiential Marketing campaign encourages a two-way communication between the brand and the consumer. It initiates communication on a personal level and brings about a profound emotional engagement with the consumer. This results in higher conversion rates at a lower cost to the brand.
Mahindra launched the Supro line of small commercial trucks in 2017. Infact, Mahindra Supro trucks are the first small commercial trucks to provide air conditioning. They also feature higher fuel efficiency, power steering and an improved suspension.
Agriculture holds prime importance in the socio economic framework of India. Being the second largest country to produce agricultural output, the sector alone accounts for 17 percent of the total output. The major problem faced by the farmers is crop failure due to growth of weeds and the heavy infestation that follows.