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Why Experiential Marketing? Benefits and More

[fa icon="calendar'] Oct 13, 2018 5:35:18 PM / by Lipi Bharadwaj posted in what is experiential marketing, experiential marketing events, experiential marketing strategy, experiential marketing campaigns, benefits of experiential marketing, marketing methods, experiential events

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 If you are a regular reader of the blog, you are already familiar with what Experiential Marketing is. (If you are new here, you should start with our article: What is Experiential Marketing? The only answer you need.) Now let us look at why you should start employing the experiential marketing strategy for your brand. The benefits of experiential 

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What is Experiential Marketing? The only answer you need

[fa icon="calendar'] Oct 11, 2018 6:08:55 PM / by Lipi Bharadwaj posted in what is experiential marketing - 1K – 10K, experiential marketing ideas, experiential marketing events, experiential marketing trends, experiential advertising, experiential marketing strategy, experiential marketing campaigns

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The year was 1893. A few marketers thought that there were far too many firms selling various products to the same set of people. So many that the customer had no way of trying out most of them before deciding what to buy. Even the old ways of advertising, including experiential advertising, were losing their impact as too many products were being advertised. Something else needed to be done to entice the target customers by the latest offerings.  

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A-Z of Experiential Marketing

[fa icon="calendar'] Oct 9, 2018 6:31:56 PM / by Lipi Bharadwaj posted in experiential branding, experiential marketing campaigns, customer experience marketing, brand engagement marketing, engagement marketing, experiential marketing events, augmented reality technology

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How to Create an Experiential Marketing Campaign : Step By Step Guide for Beginners

[fa icon="calendar'] Oct 4, 2018 7:03:45 PM / by Samarth Bhardwaj posted in experiential marketing campaigns, experiential advertising, experiential marketing ideas, experiential marketing strategy, experiential activations, experiential marketing events, experiential marketing trends

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Experiential marketing is a type of marketing strategy that helps customers experience a brand or product. It benefits a wide range of audience by involving them with the brand in as many ways as possible. The motive behind an experiential marketing campaign is to let the customers build an emotional connection and memory with the brand. This eventually helps to make loyal customers and improve Customer Lifetime Value (CLV) for the brand. An Experiential Marketing campaign encourages a two-way communication between the brand and the consumer. It initiates communication on a personal level and brings about a profound emotional engagement with the consumer. This results in higher conversion rates at a lower cost to the brand.

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#WOWSOMEFriday - A Mixed Reality Party [Case Study]

[fa icon="calendar'] Oct 3, 2018 8:00:00 PM / by Swetha Krishnan posted in experiential marketing puzzle, experiential marketing campaigns, future experiential marketing, Mixed Reality Party, mixed reality event, mixed reality technology, mixed reality for business

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What does it take to make a party go from amazing to WOWSOME? Great ambience, lip smacking food, groove-worthy music, some alcohol and a lively bunch of people? The Mixed Reality Party at #WOWSOMEFriday had it all and more, thanks to our workspace in We Work, BKC. We Work is an environment that is very conducive to the mantra work hard, party harder- basically, the perfect place to host a sundowner and kickstart the weekend with a blast!

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Journey to The Land of Profit, with Mahindra Supro and WOWSOME [Case Study]

[fa icon="calendar'] Sep 28, 2018 1:51:41 PM / by Yash Joshi posted in experiential marketing campaigns, augmented reality game, experiential marketing events, BTL Marketing Agency, Experiential Marketing Activation

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Mahindra launched the Supro line of small commercial trucks in 2017.  Infact, Mahindra Supro trucks are the first small commercial trucks to provide air conditioning. They also feature higher fuel efficiency, power steering and an improved suspension.

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Taking Mixed Reality Marketing to Indian Farmers [Case Study]

[fa icon="calendar'] Sep 13, 2018 4:09:16 PM / by Ramya Venkataraman posted in Agri-tech, farmers, Mixed Reality, marketing campaign, experiential marketing campaigns, experiential marketing events, Experiential Marketing Activation, engaging the audience, customer experience management, product marketing, interactive marketing company, marketing and advertising

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Agriculture holds prime importance in the socio economic framework of India. Being the second largest country to produce agricultural output, the sector alone accounts for 17 percent of the total output. The major problem faced by the farmers is crop failure due to growth of weeds and the heavy infestation that follows.

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How to Create Experiential Marketing Campaign that People Love

[fa icon="calendar'] May 28, 2018 7:01:25 PM / by Lipi Bharadwaj posted in Experiential Brand Activation, Experiential Marketing, best experiential marketing companies, Technology, Advertising, experiential marketing campaigns, brand engagement marketing

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You walk into a room and see neatly arranged rows of hats on walls. The wall to your right has black hats, and to the left are white hats. You are handed one or the other, but only after you answer a few questions that probe into your belief-value system. Questions like “do you believe in destiny?”. With the hat on, you take a half-hour journey to reach a town in the wild west. Here you get to interact with “hosts” and witness a bank robbery, a love triangle, a desire for revenge and a stand-off in the town center.

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What Makes WOWSOME Stand Out from Other Advertisers

[fa icon="calendar'] May 28, 2018 4:00:00 PM / by Lipi Bharadwaj posted in brand engagement marketing, Experiential Brand Activation, Brand Engagement Strategy, experiential marketing campaigns, Print media advertising, Innovative Technology

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Not more than two months back, brands were busy charting out their campaign plans for the IPL season. A leading brand in the field of education approached us with an idea. They wanted to build an advertisement that would launch an augmented reality game of gali cricket with a stick figure acting as a bowler throwing the ball at the player.

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Why you Need Green Screens for an Effective Experiential Campaign

[fa icon="calendar'] May 17, 2018 12:00:00 AM / by Lipi Bharadwaj posted in best experiential marketing companies, Augmented Reality Marketing, Experiential Brand Activation, Green Screen Photo Booth, experiential marketing campaigns, Green screen photography, Experiential Marketing

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Green screen photography has been a part of experiential marketing campaigns for years. It involves taking a photograph of a person against a green screen and then replacing the green screen digitally with a more enticing backdrop - dropping the person right into their favorite film scene for example, or have them pose alongside their favorite character, say Spider-man. In exchange for the memorable photograph, the attendee gladly provides some personal information.

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