WOWSOME

7 Ways to Convince Your Boss to Adopt Experiential Marketing

[fa icon="calendar'] Nov 8, 2018 5:58:55 PM / by Vishal Srivastava posted in marketing, convince your boss, experiential marketing campaign, experiential marketing technologies, mixed reality marketing, experiential event, benefits of experiential marketing, interactive marketing, experiential marketing idea, interactive campaign

[fa icon="comment"] 0 Comments

Have you ever tried to pitch an out-of-the-box marketing plan to your boss but failed to convince?

How often have you felt that your company needs a fresh marketing approach but it is difficult to get the executive buy-in to try out new things? 

When it comes to interactive marketing, things might get even more complicated due to the wide range of experiential marketing technologies available that are not understood by many people on senior posts.

Read More [fa icon="long-arrow-right"]

User Generated Content - How can your Experiential Marketing Campaign Benefit From it?

[fa icon="calendar'] Nov 1, 2018 6:57:20 PM / by Lipi Bharadwaj posted in user generated content, experiential marketing campaign, experiential activation, ugc distribution, social media contest, innovative experiential marketing, social media for business, social media advertising, Case Studies

[fa icon="comment"] 0 Comments

In the year 2006, the Time Magazine selected “You” as the Person of the Year. This “You” was influencing the mass economy through immersive content that it was generating on Web 2.0 platforms. This content produced both by individuals and collaboratively by groups and shared on a platform accessible to the public is called UGC or User Generated Content. Users have generated content in private for decades, if not centuries, but this content does not qualify as UGC until it meets the criteria defined by the Organization of Economic Co-operation and Development. These are:

Read More [fa icon="long-arrow-right"]

Common Mistakes to Avoid in Experiential Marketing

[fa icon="calendar'] Oct 20, 2018 4:54:53 PM / by Harsh Karamchandani posted in successful marketing campaign examples, creative marketing, Experiential Marketing mistakes, extended reality, augmented reality application, experiential marketing campaign, experiential marketing trend, augmented reality technology

[fa icon="comment"] 0 Comments

Experiential Marketing is the go-to method of marketing to your customers in a way that engages them with your brand and leaves a lasting impression. With the rise of social media, smartphones, and modern technologies, marketeers have found newer avenues to target potential customers. Many brands such as Coca Cola, Cadbury and Red Bull have managed to set themselves apart from the rest using such campaigns. While there are many examples of successful marketing campaigns, the underlying truth is that there are more examples of the ones that did not work. As creative marketeers, we should learn from others' mistakes to avoid them and to make more informed choices when designing such campaigns. So, let’s take a look at some common mistakes to avoid in Experiential Marketing:

Read More [fa icon="long-arrow-right"]

Different Types of Experiential Marketing Campaigns

[fa icon="calendar'] Oct 18, 2018 5:50:59 PM / by wowsome posted in ways of marketing, experiential marketing trend, experiential marketing campaign, experiential events, what is experiential marketing, benefits of experiential marketing, Experiential Marketing Examples

[fa icon="comment"] 0 Comments

 

Read More [fa icon="long-arrow-right"]

5 Experiential Marketing Trends That Are Ruling in 2018

[fa icon="calendar'] Oct 16, 2018 3:25:09 PM / by Harsh Karamchandani posted in modern technologies, experiential marketing campaign, experiential marketing trend, augmented reality application, ways of marketing, marketing method, experiential ad

[fa icon="comment"] 0 Comments

We live in an age of short attention spans where every human experiences thousands of stimuli. For your brand to make an impact on customers you need to make your stimulus leave a mark on their mind. With an Experiential Marketing campaign your customers will engage with your brand in ways that will make you stand out from the rest.

Read More [fa icon="long-arrow-right"]

Subscribe to WOWSOME blog

Lists by Topic

see all

Posts by Topic

see all

Recent Posts