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How We Ran a 'Successful' Experiential Marketing Campaign for Royal Challengers Bangalore during IPL 2018 [Case Study]

[fa icon="calendar'] Sep 28, 2018 1:51:47 PM / by Priyanca Singh posted in Experiential Brand Activation, Experiential Marketing, best experiential marketing companies, Technology, Brand engagement, RCB IPL 2018

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This was when  Indian Premier League (IPL) 2018  just got over and our lives were back to being normal. There was so much buzz going around, so many people cheering for their favourite teams, cheer leaders dancing to the beats of team anthems, players all pumped up, so much synergy basically so much of everything, phew!
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How to Create Experiential Marketing Campaign that People Love

[fa icon="calendar'] May 28, 2018 7:01:25 PM / by Lipi Bharadwaj posted in Experiential Brand Activation, Experiential Marketing, best experiential marketing companies, Technology, Advertising, experiential marketing campaigns, brand engagement marketing

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You walk into a room and see neatly arranged rows of hats on walls. The wall to your right has black hats, and to the left are white hats. You are handed one or the other, but only after you answer a few questions that probe into your belief-value system. Questions like “do you believe in destiny?”. With the hat on, you take a half-hour journey to reach a town in the wild west. Here you get to interact with “hosts” and witness a bank robbery, a love triangle, a desire for revenge and a stand-off in the town center.

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Why Experiential Marketing?

[fa icon="calendar'] May 26, 2018 4:55:57 PM / by Priyanca Singh posted in brand engagement marketing, Experiential Brand Activation, Experiential Marketing, Advertising

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Let’s consider a hypothetical situation here, an analogy if you may.

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Why you Need Green Screens for an Effective Experiential Campaign

[fa icon="calendar'] May 17, 2018 12:00:00 AM / by Lipi Bharadwaj posted in best experiential marketing companies, Augmented Reality Marketing, Experiential Brand Activation, Green Screen Photo Booth, experiential marketing campaigns, Green screen photography, Experiential Marketing

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Green screen photography has been a part of experiential marketing campaigns for years. It involves taking a photograph of a person against a green screen and then replacing the green screen digitally with a more enticing backdrop - dropping the person right into their favorite film scene for example, or have them pose alongside their favorite character, say Spider-man. In exchange for the memorable photograph, the attendee gladly provides some personal information.

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7 things about augmented reality your boss wants to know

[fa icon="calendar'] Apr 24, 2018 1:20:09 PM / by Lipi Bharadwaj posted in augmented reality technology, Augmented Reality Marketing, Experiential Marketing, Advertising

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You are convinced about the potential of Augmented Reality (AR) and have seen the great reaction your customers have when interacting with an Augmented Reality application.

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5 tips to kickstart your experiential marketing campaign

[fa icon="calendar'] Apr 21, 2018 12:38:42 PM / by Lipi Bharadwaj posted in branding, Print media advertising, Interactive advertisement, Digital advertising agency, Experiential Marketing, Interactive Prints

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Traditional definitions of Marketing no more hold. Their place has been taken up by Digital and Experiential Marketing.

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Interactive Print vs Experiential Marketing: What to Choose?

[fa icon="calendar'] Apr 19, 2018 11:39:07 AM / by Waseq Shaaz posted in Interactive Prints, Interactive print ads, Interactive advertisement, Interactive Print, Experiential Marketing, best experiential marketing companies, marketing, Augmented Reality Marketing, Brand engagement

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Let's analyse a story of a young, vibrant  manager, Josh who keeps tracking his business with much concern. His business is receding as fast as his hairline. He should immediately take some steps in order to solve this trough.  The consumers seem to be skeptical about his quality of the business services, that they have resorted to his competitors.

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Everything you need to know about Experiential Marketing

[fa icon="calendar'] Apr 18, 2018 11:41:34 AM / by Lipi Bharadwaj posted in Experiential Marketing, best experiential marketing companies, Augmented Reality Marketing

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Experiential Marketing, also known as Engagement Marketing aims to put customer engagement at the center of a marketing exercise.

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Why we love Marketing (and you should too!)

[fa icon="calendar'] Apr 13, 2018 4:36:23 PM / by Lipi Bharadwaj posted in branding, marketing, Experiential Marketing, Interactive advertisement

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The days when an advertisement was enough to earn you a customer’s attention are long gone.

Today’s customers have become adept at tuning promotional messages out.

Download FREE PDF to learn more about Marketing with Augmented Reality

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What you need to know about Excitometer?

[fa icon="calendar'] Mar 8, 2018 3:50:55 PM / by Waseq Shaaz posted in excitometer, Experiential Marketing, best experiential marketing companies, Mixed Reality, augmented reality companies in hyderabad, augmented reality technology

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Satisfying your customers is hard.

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