When planning an experiential marketing campaign or an experiential event, you need to have a team with a diverse skill set running the show. Though more than technical skills, it is a team with the right attitude that can make the difference. An event can throw up surprises, in fact, no event goes as planned - and you have to be able to improvise to keep things on track. Before we look at the individual members and roles of an experiential marketing event management team, let us look at the skill set each of them should have.
If you are a regular reader of the blog, you are already familiar with what Experiential Marketing is. (If you are new here, you should start with our article: What is Experiential Marketing? The only answer you need.) Now let us look at why you should start employing the experiential marketing strategy for your brand. The benefits of experiential