THE Dream Team You Will Require to Deliver a SUCCESSFUL Experiential Marketing Campaign

When planning an experiential marketing campaign or an experiential event, you need to have a team with a diverse skill set running the show. Though more than technical skills, it is a team with the right attitude that can make the difference. An event can throw up surprises, in fact, no event goes as planned - and you have to be able to improvise to keep things on track. Before we look at the individual members and roles of an experiential marketing event management team, let us look at the skill set each of them should have.

In Marketing, Events

#WOWSOMEFriday - A Mixed Reality Party [Case Study]

What does it take to make a party go from amazing to WOWSOME? Great ambience, lip smacking food, groove-worthy music, some alcohol and a lively bunch of people? The Mixed Reality Party at #WOWSOMEFriday had it all and more, thanks to our workspace in We Work, BKC. We Work is an environment that is very conducive to the mantra work hard, party harder- basically, the perfect place to host a sundowner and kickstart the weekend with a blast!

In Mixed Reality, Marketing, Events

5 Most Creative Marketing Trends of 2018


In Events, Marketing