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Identify your Audience and Gain Reader Insights with Interactive Print

[fa icon="calendar'] Sep 15, 2018 5:44:53 PM / by Yash Joshi posted in Interactive Print, customer experience management, interactive print advertising, printing marketing ideas, engaging the audience, print advertising techniques, print industry, data analytics, big data, data collection

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According to PWC, by 2022 newspaper advertising revenues will fall by $4 Billion. Revenues will reduce from 16 Billion dollars to 12.2 Billion dollars. Meanwhile, Digital advertising will grow to a mammoth 116 Billion dollars!

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Taking Mixed Reality Marketing to Indian Farmers [Case Study]

[fa icon="calendar'] Sep 13, 2018 4:09:16 PM / by Ramya Venkataraman posted in Mixed Reality, experiential marketing campaigns, marketing and advertising, interactive marketing company, product marketing, customer experience management, Experiential Marketing Activation, experiential marketing events, engaging the audience, Agri-tech, farmers, marketing campaign

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Agriculture holds prime importance in the socio economic framework of India. Being the second largest country to produce agricultural output, the sector alone accounts for 17 percent of the total output. The major problem faced by the farmers is crop failure due to growth of weeds and the heavy infestation that follows.

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How Interactive Print Helps You Stand Out From Top Marketing Campaigns?

[fa icon="calendar'] Sep 11, 2018 6:54:15 PM / by Lipi Bharadwaj posted in Print Advertising Trends, print advertising campaigns, interactive print advertising, best print ads, engaging the audience, print advertising techniques, print advertising effectiveness

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We live in the digital age. An explosion of information has made the customers of today wary of marketing messages being relayed to them. They have not only learned to filter out advertisements using ad-blockers but have also been dulled to any messages that may reach them through the digital medium. As such, the print media has re-emerged as the preferred channel for advertisers and is the new non-traditional medium that allows you to reach out to today’s audience.

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