WOWSOME

Identify your Audience and Gain Reader Insights with Interactive Print

[fa icon="calendar'] Sep 15, 2018 5:44:53 PM / by Yash Joshi posted in Interactive Print, interactive print advertising, data analytics, big data, data collection, print industry, engaging the audience, print advertising techniques, printing marketing ideas, customer experience management

[fa icon="comment"] 1 Comment

According to PWC, by 2022 newspaper advertising revenues will fall by $4 Billion. Revenues will reduce from 16 Billion dollars to 12.2 Billion dollars. Meanwhile, Digital advertising will grow to a mammoth 116 Billion dollars!

Read More [fa icon="long-arrow-right"]

Taking Mixed Reality Marketing to Indian Farmers [Case Study]

[fa icon="calendar'] Sep 13, 2018 4:09:16 PM / by Ramya Venkataraman posted in Agri-tech, farmers, Mixed Reality, marketing campaign, experiential marketing campaigns, experiential marketing events, Experiential Marketing Activation, engaging the audience, customer experience management, product marketing, interactive marketing company, marketing and advertising

[fa icon="comment"] 0 Comments

Agriculture holds prime importance in the socio economic framework of India. Being the second largest country to produce agricultural output, the sector alone accounts for 17 percent of the total output. The major problem faced by the farmers is crop failure due to growth of weeds and the heavy infestation that follows.

Read More [fa icon="long-arrow-right"]

How Interactive Print Helps You Stand Out From Top Marketing Campaigns?

[fa icon="calendar'] Sep 11, 2018 6:54:15 PM / by Lipi Bharadwaj posted in print advertising campaigns, interactive print advertising, Print Advertising Trends, best print ads, engaging the audience, print advertising techniques, print advertising effectiveness

[fa icon="comment"] 0 Comments

We live in the digital age. An explosion of information has made the customers of today wary of marketing messages being relayed to them. They have not only learned to filter out advertisements using ad-blockers but have also been dulled to any messages that may reach them through the digital medium. As such, the print media has re-emerged as the preferred channel for advertisers and is the new non-traditional medium that allows you to reach out to today’s audience.

Read More [fa icon="long-arrow-right"]

Subscribe to WOWSOME blog

Lists by Topic

see all

Posts by Topic

see all

Recent Posts