Traditional definitions of Marketing no more hold. Their place has been taken up by Digital and Experiential Marketing.
Over the last couple of decades, marketers have moved to the digital space from the physical one. This makes interaction with the consumer much more predictable, measurable and efficient.
But this has also made the communication impersonal compared to an interaction in “real” world. But now you have a way to bring the efficiency of digital interactions to physical world - through Augmented Reality (AR).
You must have heard the term Augmented Reality. You have probably witnessed Pokemon Go emerge and take over the mobile gaming world. You have likely seen cute cat filters on your Instagram and Snapchat feeds.
A recent survey by Technavio put the AR augmented reality marketing business at $1.09bn. This is double the size of any other application of AR, including gaming.
Are you one of those people who doesn't like to stick to the well-trodden path, the one that everyone else takes? Do you feel bored of the same old marketing gigs that consumers are all too aware of these days? or maybe you just want to try something out of the ordinary for your extraordinary product.
I can tell you this, very honestly, that you have made that decision at the right time. We live in an era of unimaginable possibilities and marketing is no exception. With advertising making the most of the surge in Augmented Reality, putting your product into the market has become more than just a campaign. It has become an experience, that your consumers will never forget.