You walk into a room and see neatly arranged rows of hats on walls. The wall to your right has black hats, and to the left are white hats. You are handed one or the other, but only after you answer a few questions that probe into your belief-value system. Questions like “do you believe in destiny?”. With the hat on, you take a half-hour journey to reach a town in the wild west. Here you get to interact with “hosts” and witness a bank robbery, a love triangle, a desire for revenge and a stand-off in the town center.
Not more than two months back, brands were busy charting out their campaign plans for the IPL season. A leading brand in the field of education approached us with an idea. They wanted to build an advertisement that would launch an augmented reality game of gali cricket with a stick figure acting as a bowler throwing the ball at the player.
Let’s consider a hypothetical situation here, an analogy if you may.
Do you know how many websites are there in the world right now? Well, more than 1.5 billion and of these, not more than 200 million are active. Every day, there are new websites popping up and each of these websites compete with each other to reach their target audience.Note that it is irrespective of the fact that a Company is small, medium, or large - has a website in the initial stage of development or a dedicated up & running marketplace.