How Interactive Print Helps You Stand Out From Top Marketing Campaigns?

[fa icon="calendar'] Sep 11, 2018 6:54:15 PM / by Lipi Bharadwaj posted in print advertising campaigns, interactive print advertising, Print Advertising Trends, best print ads, engaging the audience, print advertising techniques, print advertising effectiveness

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We live in the digital age. An explosion of information has made the customers of today wary of marketing messages being relayed to them. They have not only learned to filter out advertisements using ad-blockers but have also been dulled to any messages that may reach them through the digital medium. As such, the print media has re-emerged as the preferred channel for advertisers and is the new non-traditional medium that allows you to reach out to today’s audience.

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Print is Dying, But Interactive Print Advertising is Future-Proof. Find Out How.

[fa icon="calendar'] Aug 16, 2018 3:18:54 PM / by Samarth Bhardwaj posted in interactive print advertising, Interactive print ads, best print ads, Print Advertising and Marketing, Print Advertising Trends, augmented reality print

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We are in the internet age, where many things have changed. These days, you don’t get the news delivered at your doorstep in the newspaper anymore. You can order your food from your favorite  restaurant ,  or can shop for everything you need online. All this happens without leaving your house. Almost everything we do has changed over these years, so why wouldn’t marketing change as well?

They say that the traditional advertising such as print collateral or Interactive Print advertising might be dead. Experts have been debating about the demise of traditional marketing as early as the late 1990s. It all started when the internet came & it became obvious that it came to stay. Despite all the claims of traditional marketing going away forever, it has still endured sticking around as a reliable source of marketing till date. Moreover, there are even advocates who argue that traditional advertising will never ever go away.

We are going to discuss the future of traditional advertising, and all the things about its future.

What is Traditional Marketing?
Before arguing about something, we should be clear about what it exactly is. By one standard definition, traditional advertising refers to the methods which companies have used for years, and have a proven achievement rate. It consists of all the methods of marketing apart from the internet marketing. Here, the methods of marketing have definitely changed, the meaning is still the same.

What is Print Marketing & Interactive Prints?

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