How We Ran a 'Successful' Experiential Marketing Campaign for Royal Challengers Bangalore during IPL 2018 [Case Study]

This was when  Indian Premier League (IPL) 2018  just got over and our lives were back to being normal. There was so much buzz going around, so many people cheering for their favourite teams, cheer leaders dancing to the beats of team anthems, players all pumped up, so much synergy basically so much of everything, phew!
In Experiential Brand Activation, Experiential Marketing, best experiential marketing companies, Technology, Brand engagement, RCB IPL 2018

How to Create Experiential Marketing Campaign that People Love

You walk into a room and see neatly arranged rows of hats on walls. The wall to your right has black hats, and to the left are white hats. You are handed one or the other, but only after you answer a few questions that probe into your belief-value system. Questions like “do you believe in destiny?”. With the hat on, you take a half-hour journey to reach a town in the wild west. Here you get to interact with “hosts” and witness a bank robbery, a love triangle, a desire for revenge and a stand-off in the town center.

In Experiential Brand Activation, Experiential Marketing, best experiential marketing companies, Technology, Advertising, experiential marketing campaigns, brand engagement marketing

Why you Need Green Screens for an Effective Experiential Campaign

Green screen photography has been a part of experiential marketing campaigns for years. It involves taking a photograph of a person against a green screen and then replacing the green screen digitally with a more enticing backdrop - dropping the person right into their favorite film scene for example, or have them pose alongside their favorite character, say Spider-man. In exchange for the memorable photograph, the attendee gladly provides some personal information.

In best experiential marketing companies, Augmented Reality Marketing, Experiential Brand Activation, Green Screen Photo Booth, experiential marketing campaigns, Green screen photography, Experiential Marketing

5 Ways to Engage Customers With Augmented Reality

Over the last couple of decades, marketers have moved to the digital space from the physical one. This makes interaction with the consumer much more predictable, measurable and efficient.

But this has also made the communication impersonal compared to an interaction in “real” world. But now you have a way to bring the efficiency of digital interactions to physical world - through Augmented Reality (AR).

In augmented reality companies in hyderabad, wowsome app, Print media advertising, marketing, Interactive Prints, Interactive print ads, Interactive advertisement, Experiential Marketing, Digital advertising agency, Brand engagement, best experiential marketing companies, augmented reality technology, Augmented reality prints, Augmented Reality Marketing, Augmented reality companies, Augmented Reality (AR) Ads, Augmented Reality App, augmented reality advertising, Augmented reality ads

Quick Tips For Planning Your First AR Marketing Campaign

A recent survey by Technavio put the AR augmented reality marketing business at $1.09bn. This is double the size of any other application of AR, including gaming.

In augmented reality technology, Mixed Reality, Augmented Reality Marketing, Experiential Marketing, best experiential marketing companies, Print media advertising, Digital advertising agency, Augmented reality companies, augmented reality companies in hyderabad, Interactive Prints, Interactive Print

How to rev up your Brand Engagement

How Important is Brand Engagement?

In Advertising, best experiential marketing companies, Brand engagement, Experiential Marketing, Interactive Print