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How We Ran a 'Successful' Experiential Marketing Campaign for Royal Challengers Bangalore during IPL 2018 [Case Study]

[fa icon="calendar'] Sep 28, 2018 1:51:47 PM / by Priyanca Singh posted in Experiential Brand Activation, Experiential Marketing, best experiential marketing companies, Technology, Brand engagement, RCB IPL 2018

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This was when  Indian Premier League (IPL) 2018  just got over and our lives were back to being normal. There was so much buzz going around, so many people cheering for their favourite teams, cheer leaders dancing to the beats of team anthems, players all pumped up, so much synergy basically so much of everything, phew!
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How to Create Experiential Marketing Campaign that People Love

[fa icon="calendar'] May 28, 2018 7:01:25 PM / by Lipi Bharadwaj posted in Experiential Brand Activation, Experiential Marketing, best experiential marketing companies, Technology, Advertising, experiential marketing campaigns, brand engagement marketing

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You walk into a room and see neatly arranged rows of hats on walls. The wall to your right has black hats, and to the left are white hats. You are handed one or the other, but only after you answer a few questions that probe into your belief-value system. Questions like “do you believe in destiny?”. With the hat on, you take a half-hour journey to reach a town in the wild west. Here you get to interact with “hosts” and witness a bank robbery, a love triangle, a desire for revenge and a stand-off in the town center.

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Why you Need Green Screens for an Effective Experiential Campaign

[fa icon="calendar'] May 17, 2018 12:00:00 AM / by Lipi Bharadwaj posted in best experiential marketing companies, Augmented Reality Marketing, Experiential Brand Activation, Green Screen Photo Booth, experiential marketing campaigns, Green screen photography, Experiential Marketing

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Green screen photography has been a part of experiential marketing campaigns for years. It involves taking a photograph of a person against a green screen and then replacing the green screen digitally with a more enticing backdrop - dropping the person right into their favorite film scene for example, or have them pose alongside their favorite character, say Spider-man. In exchange for the memorable photograph, the attendee gladly provides some personal information.

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Interactive Print vs Experiential Marketing: What to Choose?

[fa icon="calendar'] Apr 19, 2018 11:39:07 AM / by Waseq Shaaz posted in Interactive Prints, Interactive print ads, Interactive advertisement, Interactive Print, Experiential Marketing, best experiential marketing companies, marketing, Augmented Reality Marketing, Brand engagement

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Let's analyse a story of a young, vibrant  manager, Josh who keeps tracking his business with much concern. His business is receding as fast as his hairline. He should immediately take some steps in order to solve this trough.  The consumers seem to be skeptical about his quality of the business services, that they have resorted to his competitors.

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Everything you need to know about Experiential Marketing

[fa icon="calendar'] Apr 18, 2018 11:41:34 AM / by Lipi Bharadwaj posted in Experiential Marketing, best experiential marketing companies, Augmented Reality Marketing

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Experiential Marketing, also known as Engagement Marketing aims to put customer engagement at the center of a marketing exercise.

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What you need to know about Excitometer?

[fa icon="calendar'] Mar 8, 2018 3:50:55 PM / by Waseq Shaaz posted in excitometer, Experiential Marketing, best experiential marketing companies, Mixed Reality, augmented reality companies in hyderabad, augmented reality technology

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Satisfying your customers is hard.

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5 Ways to Engage Customers With Augmented Reality

[fa icon="calendar'] Feb 26, 2018 11:44:29 AM / by Lipi Bharadwaj posted in augmented reality companies in hyderabad, wowsome app, Print media advertising, marketing, Interactive Prints, Interactive print ads, Interactive advertisement, Experiential Marketing, Digital advertising agency, Brand engagement, best experiential marketing companies, augmented reality technology, Augmented reality prints, Augmented Reality Marketing, Augmented reality companies, Augmented Reality (AR) Ads, Augmented Reality App, augmented reality advertising, Augmented reality ads

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Over the last couple of decades, marketers have moved to the digital space from the physical one. This makes interaction with the consumer much more predictable, measurable and efficient.

But this has also made the communication impersonal compared to an interaction in “real” world. But now you have a way to bring the efficiency of digital interactions to physical world - through Augmented Reality (AR).

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Quick Tips For Planning Your First AR Marketing Campaign

[fa icon="calendar'] Feb 20, 2018 12:23:09 PM / by Lipi Bharadwaj posted in augmented reality technology, Mixed Reality, Augmented Reality Marketing, Experiential Marketing, best experiential marketing companies, Print media advertising, Digital advertising agency, Augmented reality companies, augmented reality companies in hyderabad, Interactive Prints, Interactive Print

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A recent survey by Technavio put the AR augmented reality marketing business at $1.09bn. This is double the size of any other application of AR, including gaming.

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How to rev up your Brand Engagement

[fa icon="calendar'] Jan 17, 2018 12:27:08 PM / by wowsome posted in Advertising, best experiential marketing companies, Brand engagement, Experiential Marketing, Interactive Print

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How Important is Brand Engagement?

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