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What Poe from Altered Carbon Can Teach You About Branding

[fa icon="calendar'] Oct 12, 2018 3:41:36 PM / by Waseq Shaaz posted in augmented reality technology, Augmented Reality Marketing, augmented reality examples, augmented reality games, customer problem solving, personalized offers, Customer Satisfaction Survey

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(source : scifiempire.net)

“It is not our enemies that defeat us. It is our fear. “

 - Poe, the Artificial Intelligence owner of the Raven Hotel in Altered Carbon is an interesting character. Modeled after the acclaimed horror writer Edgar Allan Poe, Poe exhibits an eccentric demeanor, with a rapt fascination for humans.

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6 Facts About The History of Augmented Reality That You CANNOT Miss!

[fa icon="calendar'] Oct 2, 2018 6:27:00 PM / by Waseq Shaaz posted in facts about augmented reality, history of augmented reality, AR technology, augmented reality museum, augmented reality applications, Augmented Reality Marketing

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Okay, Calm down, I know this is huge but you got this!

I cannot tell you how excited I am to share with you the history of Augmented Reality, one of the most sensational technologies. I am equally exhausted from all that research because history isn’t one of my favourite subjects and trust me when I tell you this, this one goes long back.
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How Top Brands are Using Augmented Reality to Appeal to Kids

[fa icon="calendar'] Aug 14, 2018 5:49:12 PM / by Vernica posted in Augmented Reality game for children, augmented reality app for kids, augmented reality coloring books, Augmented Reality Toys, Brand engagement, Augmented Reality Marketing, mixed reality marketing

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 McDonald's is certifiably the King in the Kingdom of Kiddie Consumers. Their Happy Meals that offer children a ‘free’ toy (at the price of a premium on the meal), has become the order of choice for every family that sets a foot in the fast food chain. The giveaway toys are marketed as FUN, EXCITING, COLORFUL, RELEVANT and COLLECTIBLE to young children, and as free to parents. The children’s power to spend at these occasions drove McDonald’s success, garnering nearly 15% of it’s daily business and generating $10 million in revenue per day.

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How Augmented Reality is Shaping the Future of Journalism

[fa icon="calendar'] Jul 28, 2018 2:51:34 PM / by Shefali Rangi posted in augmented reality in journalism, augmented reality news, Interactive Journalism, augmented reality story, augmented reality projects, augmented reality technology, Augmented Reality Marketing

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5 offbeat uses of Augmented Reality

[fa icon="calendar'] Jul 5, 2018 6:39:48 PM / by Harsh Karamchandani posted in augmented reality shopping, augmented reality theme park, augmented reality driving, augmented reality avatar, Augmented Reality Marketing, augmented reality applications, augmented reality advertising

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 Augmented Reality (AR) is one of the most talked about technological innovations today. It is the super-imposition of computer generated images on our physical world. As dull as this sounds, this technology has the WOW factor to blow us away completely. Not only does it have the potential to change the way we interact with our surroundings but it can also revolutionize our physical reality itself. The most popular instance of this technology is the Snapchat avatars that most of us fiddle around with on our phones. But, that is just the tip of the iceberg as AR has the potential to permeate into all aspects of our life, be it education, healthcare, entertainment or even food. To give you a taste of how cool this technology is, we have curated some of the most offbeat ways this technology is being used to change our reality.

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Why you Need Green Screens for an Effective Experiential Campaign

[fa icon="calendar'] May 17, 2018 12:00:00 AM / by Lipi Bharadwaj posted in best experiential marketing companies, Augmented Reality Marketing, Experiential Brand Activation, Green Screen Photo Booth, experiential marketing campaigns, Green screen photography, Experiential Marketing

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Green screen photography has been a part of experiential marketing campaigns for years. It involves taking a photograph of a person against a green screen and then replacing the green screen digitally with a more enticing backdrop - dropping the person right into their favorite film scene for example, or have them pose alongside their favorite character, say Spider-man. In exchange for the memorable photograph, the attendee gladly provides some personal information.

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4 Ways to Capture your Audiences’ Attention

[fa icon="calendar'] May 15, 2018 5:55:05 PM / by Lipi Bharadwaj posted in marketing, Print media advertising, Brand engagement, Augmented Reality Marketing, Advertising

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To capture the chunk of the sales pie that your organization deserves, you will have to capture the attention of your audience. The overwhelming amount of data available can lead to analysis paralysis. Therefore, to get you started here are some easy steps you can take to hold your audience’s attention.

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How Augmented Reality can improve your sales

[fa icon="calendar'] May 5, 2018 12:44:49 PM / by Waseq Shaaz posted in Augmented Reality Marketing, marketing, Digital advertising agency, Advertising, branding, Brand engagement

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10 things your competitors can teach you about Augmented Reality

[fa icon="calendar'] Apr 26, 2018 11:08:24 AM / by Lipi Bharadwaj posted in augmented reality technology, Augmented Reality Marketing, Innovative Technology, Technology

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Early bird gets the worm 

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7 things about augmented reality your boss wants to know

[fa icon="calendar'] Apr 24, 2018 1:20:09 PM / by Lipi Bharadwaj posted in augmented reality technology, Augmented Reality Marketing, Experiential Marketing, Advertising

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You are convinced about the potential of Augmented Reality (AR) and have seen the great reaction your customers have when interacting with an Augmented Reality application.

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