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How Top Brands are Using Augmented Reality to Appeal to Kids

[fa icon="calendar'] Aug 14, 2018 5:49:12 PM / by Vernica posted in Augmented Reality Marketing, Brand engagement, mixed reality marketing, Augmented Reality game for children, augmented reality app for kids, augmented reality coloring books, Augmented Reality Toys

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 McDonald's is certifiably the King in the Kingdom of Kiddie Consumers. Their Happy Meals that offer children a ‘free’ toy (at the price of a premium on the meal), has become the order of choice for every family that sets a foot in the fast food chain. The giveaway toys are marketed as FUN, EXCITING, COLORFUL, RELEVANT and COLLECTIBLE to young children, and as free to parents. The children’s power to spend at these occasions drove McDonald’s success, garnering nearly 15% of it’s daily business and generating $10 million in revenue per day.

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