What happens when the two worlds collide?
There was singularity to art, we have plenty of examples from ancient civilizations that can substantiate this fact.
Satisfying your customers is hard.
Businesses big and small depend on generating and converting leads to sell their products. One of the age-old ways to do this is through a print ad.
But they pose unique challenges - how do you include a call-to-action in it? How do you measure the conversion rate? How do you even know how many impressions were “real”?
These challenges sometimes feel so daunting that some throw in the towel.
But that does not have to be the case.
Here are a few steps that you can take to maximise lead conversion from your print ads:
Over the last couple of decades, marketers have moved to the digital space from the physical one. This makes interaction with the consumer much more predictable, measurable and efficient.
But this has also made the communication impersonal compared to an interaction in “real” world. But now you have a way to bring the efficiency of digital interactions to physical world - through Augmented Reality (AR).
You must have heard the term Augmented Reality. You have probably witnessed Pokemon Go emerge and take over the mobile gaming world. You have likely seen cute cat filters on your Instagram and Snapchat feeds.
A recent survey by Technavio put the AR augmented reality marketing business at $1.09bn. This is double the size of any other application of AR, including gaming.