WOWSOME

Augmented Reality Shopping is Changing the Way you Buy

[fa icon="calendar'] Sep 26, 2018 3:53:00 PM / by Harsh Karamchandani posted in augmented reality shopping, augmented reality applications, Augmented Reality App, future of augmented reality, AR Mirrors, AR Shoes, AR Furniture, AR Interior Design

[fa icon="comment"] 0 Comments

The future of shopping is here with Augmented Reality Shopping and it looks cooler than you can imagine. With the advent of e-commerce, retail stores have adopted the newest of technologies like Augmented Reality (AR) to enhance the customer’s shopping experience to get an edge over other stores. They have transformed the whole journey of a shopper from entering a store to opening the final product at home in unimaginable ways. This has resulted in increased brand engagement for them and a whole new way of shopping for us. So, let’s take a look at how some retailers are using augmented reality shopping to give us a memorable experience.

Read More [fa icon="long-arrow-right"]

5 Ways to Engage Customers With Augmented Reality

[fa icon="calendar'] Feb 26, 2018 11:44:29 AM / by Lipi Bharadwaj posted in augmented reality companies in hyderabad, wowsome app, Print media advertising, marketing, Interactive Prints, Interactive print ads, Interactive advertisement, Experiential Marketing, Digital advertising agency, Brand engagement, best experiential marketing companies, augmented reality technology, Augmented reality prints, Augmented Reality Marketing, Augmented reality companies, Augmented Reality (AR) Ads, Augmented Reality App, augmented reality advertising, Augmented reality ads

[fa icon="comment"] 0 Comments

Over the last couple of decades, marketers have moved to the digital space from the physical one. This makes interaction with the consumer much more predictable, measurable and efficient.

But this has also made the communication impersonal compared to an interaction in “real” world. But now you have a way to bring the efficiency of digital interactions to physical world - through Augmented Reality (AR).

Read More [fa icon="long-arrow-right"]

5 Ways Marketers Used AR In 2017

[fa icon="calendar'] Feb 22, 2018 11:41:03 AM / by Lipi Bharadwaj posted in augmented reality companies in hyderabad, wowsome app, marketing, Interactive Prints, Innovative Technology, Interactive advertisement, Entertainment, Aumgented Reality for Movies, Augmented Reality Marketing, Augmented reality greeting cards, Augmented reality companies, Augmented Reality (AR) Ads, Augmented Reality App, Augmented reality ads, AR for Entertainment, AR Cards

[fa icon="comment"] 0 Comments

2017 saw marketers finally realizing that Augmented Reality isn’t just a cool thing to do by itself. Instead the applications must have a good reason to exist and must be designed to meet some need of the target group - however small. Here are 5 of the best examples we saw.


  • The Ultimate Get Well Card: Honda and RPA collaborated to create an augmented reality experience for the Pediatric Brain Tumor Foundation at the Children's Hospital of Orange County. The idea was to delight kids during the holiday season through an AR surprise. It earned them praise as a truly meaningful use of technology - not a gimmicky one that we have seen in the early years of AR.
  • Gorillaz Augmented Reality App: Gorillaz is a band made up of make-believe band members. No surprise that AR is their chosen marketing channel when reuniting after a seven year hiatus. The app added elements from their latest album to the user’s real world surrounding to bring them into Gorillaz House. It not only won the Golden Lion at Cannes, but also connected with over 125,000 fans in 146 countries for the “house party” celebrating the new album, Humanz.
  • Raw Space AR promotion: Beatie Wolfe was the first artist to use NFC-enabled album covers. Tapping on these with your phone took you to her website with a single from the website playing. In 2017, she became the first artist to do a AR-based live streaming music event. This was used to promote her latest album, Raw Space. She live streamed a 360-degree video from Bell Labs’ anechoic chamber - chamber without echoes, where she performed with AR characters created by Design IO.
  • M&M’s AR Billboard: To launch their new flavor, M&M transformed twelve billboards into AR arcades that people could access using their smartphones. This campaign resulted in over 566 million customer impressions, according to ADWEEK.
  • Grufallo Spotter: England’s Forestry Commission developed a Pokemon GO like game. But it had fun characters and activities from the famous picture book superimposed over the great outdoors. This not only got kids to explore the forests, but also taught them a few things about forest anmals in a fun environment.   

 

Read More [fa icon="long-arrow-right"]

The Beginner's Guide To Augmented Reality Marketing

[fa icon="calendar'] Feb 21, 2018 3:06:13 PM / by Lipi Bharadwaj posted in augmented reality companies in hyderabad, Interactive print ads, Interactive advertisement, Experiential Marketing, Digital advertising agency, Brand engagement, augmented reality technology, Augmented reality prints, Augmented Reality Marketing, Augmented reality companies, Augmented reality ads, AR Prints, augmented reality advertising, Augmented Reality App

[fa icon="comment"] 0 Comments

Virtual, alternative, and augmented

Read More [fa icon="long-arrow-right"]

Advertising powered with Augmented Reality: Is it the future?

[fa icon="calendar'] Jan 29, 2018 1:39:44 PM / by wowsome posted in Advertising, Augmented reality ads, augmented reality advertising, Augmented Reality App, Augmented Reality (AR) Ads, Augmented reality companies, Augmented reality prints, Interactive Print, Interactive Prints, marketing, WOWSOME Life

[fa icon="comment"] 0 Comments

No, it is the present!

Read More [fa icon="long-arrow-right"]

Subscribe to WOWSOME blog

Lists by Topic

see all

Posts by Topic

see all

Recent Posts