Experiential Marketing is the haven of marketeers who seek to abandon the age old traditional marketing avenues and strike right to the consumers hearts. This form of marketing allows brands to engage with customers in meaningful, measurable and immersive ways that leave a lasting impression. In this digital age, it has become more important than ever for brands to set themselves apart in any way they can. Some brands have been quick in adopting the wave of Experiential Marketing to create marketing campaigns that were truly memorable. In this article we will take a look at some examples of the best experiential marketing campaigns and what we can learn from them.
Experiential Marketing is the go-to method of marketing to your customers in a way that engages them with your brand and leaves a lasting impression. With the rise of social media, smartphones, and modern technologies, marketeers have found newer avenues to target potential customers. Many brands such as Coca Cola, Cadbury and Red Bull have managed to set themselves apart from the rest using such campaigns. While there are many examples of successful marketing campaigns, the underlying truth is that there are more examples of the ones that did not work. As creative marketeers, we should learn from others' mistakes to avoid them and to make more informed choices when designing such campaigns. So, let’s take a look at some common mistakes to avoid in Experiential Marketing:
We live in an age of short attention spans where every human experiences thousands of stimuli. For your brand to make an impact on customers you need to make your stimulus leave a mark on their mind. With an Experiential Marketing campaign your customers will engage with your brand in ways that will make you stand out from the rest.
Source : Scifiempire.net
“It is not our enemies that defeat us. It is our fear. “
- Poe, the Artificial Intelligence owner of the Raven Hotel in Altered Carbon is an interesting character. Modeled after the acclaimed horror writer Edgar Allan Poe, Poe exhibits an eccentric demeanor, with a rapt fascination for humans.
Okay, Calm down, I know this is huge but you got this!I cannot tell you how excited I am to share with you the history of Augmented Reality, one of the most sensational technologies. I am equally exhausted from all that research because history isn’t one of my favourite subjects and trust me when I tell you this, this one goes long back.
“If you can’t measure it, you can’t manage it.”
- Legendary Management Guru Peter Drucker
Mahindra launched the Supro line of small commercial trucks in 2017. Infact, Mahindra Supro trucks are the first small commercial trucks to provide air conditioning. They also feature higher fuel efficiency, power steering and an improved suspension.
What happens when the two worlds collide?
There was singularity to art, we have plenty of examples from ancient civilizations that can substantiate this fact.
Do you think you know the difference between Augmented Reality, Mixed Reality and Virtual Reality? Take the quiz towards the end to find out.