June 23, 2018 | by Lipi Bharadwaj
What started as digital signage has now evolved into the interactive kiosk. A touchscreen device housed in a secure enclosure is powering web-based interaction that a customer can engage with at her own pace. Marketers are using this new point of interaction to attract customer attention, provide her with information about products, collect customer feedback and information, provide customer support and even as a point of sale. Interactive kiosks are versatile, can achieve deep audience engagement and be used in a variety of retail spaces.