You walk into a room and see neatly arranged rows of hats on walls. The wall to your right has black hats, and to the left are white hats. You are handed one or the other, but only after you answer a few questions that probe into your belief-value system. Questions like “do you believe in destiny?”. With the hat on, you take a half-hour journey to reach a town in the wild west. Here you get to interact with “hosts” and witness a bank robbery, a love triangle, a desire for revenge and a stand-off in the town center.
Let’s consider a hypothetical situation here, an analogy if you may.
To capture the chunk of the sales pie that your organization deserves, you will have to capture the attention of your audience. The overwhelming amount of data available can lead to analysis paralysis. Therefore, to get you started here are some easy steps you can take to hold your audience’s attention.
You are convinced about the potential of Augmented Reality (AR) and have seen the great reaction your customers have when interacting with an Augmented Reality application.
Augmented Reality (AR) as the name suggests augments our real worldview by enhancing it. With the rise in innovation in app development, somebody had to enter the arena of adding value to existing reality. In the last decade, many Augmented Reality companies have evolved, creating their own Augmented Reality applications and garnering investments in millions of dollars.
No, it is the present!
How Important is Brand Engagement?
Are you one of those people who don't like to stick to the well trodden path, the one that everyone else take? Do you feel bored of the same old marketing gigs that consumers are all too aware of these days? or maybe you just want to try something out of the ordinary for your extraordinary product.
I can tell you this, very honestly, that you have made that decision at the right time. We live in an era of unimaginable possibilities and marketing is no exception. With advertising making the most of the surge in Augmented Reality, putting your product into the market has become more than just a campaign. It has become an experience, one that your consumers will never forget.
Healthcare is definitely one of the most crucial application of technologies, to make life easier and better. And Augmented Reality is no exception. When the early innovations in Augmented Reality showed promise, people started trying to make effective technology to assist in surgery. Also, that kind of technology is still in the making, Augmented Reality can still be used in the field for making the patients more aware and to help them cope better with their conditions.