It could be challenging to convince your senior executives to try experiential marketing in your organization. Follow these seven steps to gain their approval and full support to enter the world of interactive marketing.
4 min read
Measuring Print Ad ROI is difficult. Traditional methods of measuring ROI- Asking customers, Discount Coupons, Mail Order Forms, QR codes, Special Phone Numbers- have their limitations. Interactive Print overcomes these limitations with Visual Appeal, Scalability, Easy and Passive Data Collection.
11 min read
Theatre meets Mixed Reality - The story of how WOWSOME helped take quality Indian theatre to a larger audience with Mixed Reality as an Experiential medium - in partnership with Zee Theatre. A comprehensive Case Study
14 min read