Marketing

6 Outstanding Valentine's Day Experiential Marketing Campaigns

Valentine Day is a huge opportunity to show off your creativity & engage with your customers in a unique way. Get inspiration from these highly successful Valentine's Day marketing campaigns and experiential brand activations.

Harsh Karamchandani

6 min read

A-Z of Experiential Marketing

A comprehensive terminology of Experiential Marketing concepts - from A to Z, covering the philosophy, practical aspects, technology and benefits.

Lipi Bharadwaj

13 min read
10 Brand Activation Tips To Turn Customers Into Loyal Fans

It could be challenging to cut through the noise and establish a strong brand identity that connects with people. Your marketing activations interact directly with people & play a crucial role to build that connection. Keep these brand activation tips in mind & see your customers become loyal fans!

Vishal Srivastava

9 min read
6 Outstanding Examples of Brand Activation That You Can Learn From

Find out how these six companies used Brand Activations to create a delightful and exciting experience for their customers

Harsh Karamchandani

6 min read
Brand Activation Strategy: 5 Questions To Help You Craft A Winning Strategy

Are you in search for a guide to develop a brand activation strategy that can give you a roadmap to plan your promotional marketing activations? You are at the right place. Read on to understand what constitutes strategy and how to craft one for your brand!

Vishal Srivastava

6 min read

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7 Ways to Convince Your Boss to Adopt Experiential Marketing

It could be challenging to convince your senior executives to try experiential marketing in your organization. Follow these seven steps to gain their approval and full support to enter the world of interactive marketing.

Vishal Srivastava

4 min read
6 Outstanding Examples of Experiential Marketing Campaigns

Some of the best experiential marketing campaigns have used Virtual Reality Sky-diving, GPS enabled bottle that guides tourists to a museum, VR to let customers experience the joy of giving, an augmented reality arcade game, refreshing misting stations, & more. See what you can learn from them.

Harsh Karamchandani

6 min read
How to Measure Experiential Marketing Without Losing Your Mind? - Metrics, Goals & Tips

Do you find it challenging to prove ROI of experiential marketing? Read on to discover how to measure experiential marketing easily.

Vishal Srivastava

8 min read
User Generated Content - How can your Experiential Marketing Campaign Benefit From it?

User Generated Content is a powerful marketing tool. Learn how you can use it for Experiential Marketing - Discover the tools you need, experiences you can create and studies and examples of successful marketing campaigns.

Lipi Bharadwaj

8 min read
7 Technologies & Hardware That are Essential to Create a WOWSOME Experiential Marketing Campaign

For successful, results driven Experiential Marketing - you need the best tools for the job. These 7 key technologies help you design a winning Experiential Marketing campaign and achieve your marketing goals.

Harsh Karamchandani

7 min read
The Dream Team You Need to Deliver a Successful Experiential Marketing Campaign

A great marketing campaign requires a great team. Learn what constitutes an Experiential Marketing dream team, and the roles, responsibilities and expertise required of each member.

Lipi Bharadwaj

6 min read
What is UGC and How Is It Important For Your Marketing Campaign Today?

Leverage the power of User Generated Content for your marketing. Learn why it is important, how you can utilise it, and how top brands have succeeded with it.

Priyanca Singh

5 min read
4 Ps of Experiential Marketing

4 Ps of Experiential Marketing. A brief overview of the Marketing Mix framework - Product, Price, Place and Promotion - and how they relate to Experiential Marketing

Yash Joshi

7 min read
4 Common Mistakes You Must Avoid in Experiential Marketing

Interested in Experiential Marketing? These 4 common Experiential Marketing mistakes could ruin your entire campaign. Learn how to avoid them and create a successful, engaging campaign that helps you achieve your marketing goals.

Harsh Karamchandani

6 min read
Types of Experiential Marketing Campaigns

Audience Reach, Experience Type, and Experience Modality are 3 important dimensions to categorize Experiential Marketing events. Learn the details of these 3 dimensions, famous examples and the pros and cons of each.

wowsome

7 min read