Interactive Print , Marketing , Augmented Reality , Publishing

5 Ways to Engage Customers With Augmented Reality

With AR in your arsenal, you can bridge the gap that has long existed between the digital and physical world.

Over the last couple of decades, marketers have moved to the digital space from the physical one. This makes interaction with the consumer much more predictable, measurable and efficient.

But this has also made the communication impersonal compared to an interaction in “real” world. But now you have a way to bring the efficiency of digital interactions to physical world - through Augmented Reality (AR).


With AR in your arsenal, you can bridge the gap that has long existed between the digital and physical world.

Successful campaigns bring together the best of both worlds - a very personal, contextual and immersive interaction which is as effective and data rich as any online. Here are a few tips that can help you engage customers using AR.


Scannable Packaging: Most packaging already has a scannable area today - a bar code.

A scannable package is not too different - but is designed with customer experience in mind and not just bookkeeping.

This would involve setting up an AR trigger based on a packaging feature and inviting the customer to scan the same with their phones.

Doing this could give them additional information about the product through an AR interface and give them an option to place an order online as well.

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Partner with existing AR games: Instead of building your own technology and wondering how to get customers to use your app, you could partner with Augmented Reality apps that are already popular.

For example, your location could be a hotspot in a popular Augmented Reality game and attract new customers who would spend time in the premises. You could also establish a virtual presence within the game world and interact with customers there.


Reward people for being at the store: One of the simplest ways to encourage customers to use your app is to award them for using it when in your store.

For example, you could design a short interaction that is triggered by scanning something in your store - and end the interaction by giving them a discount coupon.

While this may sound not different from asking customers to visit you with coupons cut out from a print ad, it will make them familiar with your app and you could perform more complex interactions as the familiarity grows.

 

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Virtual product trials: An AR app can improve the customers’ in-store experience in a big way.

While an Augmented Reality map of the store is a great start allowing them to reach exactly to the product they want, it will be even better if they can get not just better visualization of the product than from the packaging but also a virtual product trial.

Even if this does not result in an immediate sale, you will gain their mind space and the familiarity will eventually build up to a sale.


Interactive ads: Probably the most popular use of AR marketing is through building an interactive ad.

The audience is no more passive receptors of your message, you have to work to engage them positively or you are bound to lose their attention. AR doesn’t just look cool but is interactive by design.

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Audience cannot just look at it for a few seconds and block it out - they actually engage with and have a happy experience.

More importantly, the people who interact with it automatically associate the happy experience with your brand.

Remember that this is just an indicative list to trigger ideas. AR can be used to engage the customer in a myriad number of ways - each unique in itself.

While designing these experiences do not forget what your brand image is, as it should come through this experience as well.

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About WOWSOME

WOWSOME solves marketers’ problems using mixed reality. Our obsessive Research in computer vision, integrated with marketing and advertising best practises, created the most useful suite of products in the segment.

Our solutions merge marketing & edutainment, real and digital, founding a mixed  reality that delights as much as it advances us towards an evolved lifestyle.


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