Interactive Print , Augmented Reality

Feel free to judge a book by its cover, with Interactive Print

Interactive print is revolutionising newspapers and magazines. See how interactive print is on its way to evolve other major areas such as book launches, comic books, and the way books are published.


Growing up, everyone is made aware of the saying that one should not judge a book by its cover, however that may soon become a saying of the past because our idioms also need to evolve as we evolve as a human race right? Interactive print has been revolutionising the way paper is read and it holds massive potential to enhance the experience that books in general offer to readers.

Thanks to the Harry potter era, the current generation has been dreaming about reading papers with interactive graphic visuals. However, early on, the only answer to that dream seemed to exist only in kindles and tablets, which, however efficient and convenient, were not even close to the real experience. It was interesting to see that despite the powerful and reasonable alternatives to buying paperback books and newspapers, they still maintained their popularity rather than going extinct, which is what a lot of geeks predicted would happen.

Soon enough, we were introduced to interactive print, which till date seems to be as close as possible we can get to a real-world version of the magic moving paper we see in the Harry Potter series. WOWSOME is one of the first companies to tap into this technology by introducing interactive print in leading newspapers and various magazines across India and the globe. Interactive print completely changes the way an article is perceived, most articles have at least one picture representing the context that the words convey, now experiencing that image come alive in your phone or tablet as a moving visual not only helps the reader to understand better, but also makes for an easier form of communication (here is an example of how interactive print works). The best part about this whole thing?  We have barely started scratching the tip of the surface in terms of the potential applications of interactive print and what it can accomplish.




After newspapers and magazines, the next industry that interactive print aims to revolutionize is, naturally, books. As I stated earlier, the saying that one should not judge a book by its cover, will soon become a thing of past. A cover itself surely cannot represent enough of the book, but what if that cover opens a doorway into a short video trailer made by the writer/publisher giving the reader an interesting and reliable insight into what the book has to offer, wouldn't that change the way stories are told and heard? Surely then it would make more sense to make decisions based on the cover. This would be one of the very basic ways in which interactive print would change the way new books are launched and promoted. Most book launches are advertised, the advertisement itself could use interactive print to give the public real time access to the visual trailer of the book, thereby increasing the overall reach of the book immensely.

For critically acclaimed and classical books, interactive print could be used to give the potential buyers some context into why that specific book has a special place in history  with additional details related to the book that would intrigue the buyer to purchase a particular book. Interactive print therefore can become a tool to revive history and present it in an interesting way to an ever evolving audience.  Even for encyclopaedias and subject books, interactive print could help give instant details about what subjects that book covers and how much depth it contains. Interactive print could in this way make the first impression of a book much more concrete and make the process of finding the right book for you in libraries and bookstores much easier. All these are again very basic applications of interactive print that the print industry can benefit from.




Since books are published and read worldwide, it can possibly become hard for, say an American reader, to imagine what Chandni Chowk in Delhi would look like based purely on description. Interactive print can allow the author to capture those very personal locations that play a part in their story and include them the way they want to. This would not only give the readers a very realistic insight into what the author may be describing, but it would also show them the author’s perspective on the location via the visuals he or she decides to show the readers. Since the readers would obviously have a choice of whether they want to see those visuals or not, the classic readers can continue to enjoy the words only reading experience, and for people who enjoy reading complemented with subtle and relevant  visuals, it would be the perfect fit.


Poems on the other hand include many figures of speech like metaphors, similes and personification which are usually complemented with some visuals, interactive print could bring those visuals to life, making the experience of reciting the poem even more enchanting and immersive . Even little accessories like bookmarks can be made more fun by using interactive print to include some interesting trivia or a small puzzle. Recipe books can use interactive print to actually show some of the smaller complicated instructions being performed in real life to reduce the risk of communication errors. Fantasy and fiction books can include illustrations and animations to reveal more of the inspiration behind creating those huge imaginary universes (for e.g. Harry Potter and The hunger games). Comic books can use interactive print very efficiently by animating some select panels, again to bring those creative worlds to life (for e.g. Dragon Ball Z, Pokémon, and more).



One thing is clear for sure - books and paper are here to stay. Rather than focusing on finding ways to replace them, we ought to focus on finding ways to evolve them. There are several examples of how humans enjoy the experience of holding and owning a book made of paper rather than a piece of machinery housing tons of books as data is one of the main reasons why digital media does not seem to be replacing books anytime soon. Interactive print is therefore the next step in the evolution of books and print media. It is interesting to note how the dependency is mutual as well, since books, we believe will fully bring out the potential of what interactive print is capable of achieving. The applications being talked about in this article are what is to come in the immediate future. In the long run, who knows what books and interactive print combined might accomplish? It would be fair to say that in the future how we progress with print will be as important as how we progress in digital. If this partnership scores well, it'll probably be a win-win situation for ALL.

Topics: Interactive print, augmented reality, interactive print in fiction, interactive print in autobiographies, interactive books