Yash Joshi

Recent Posts

Indian Theatre Meets Mixed Reality, with Zee Theatre [Case Study]

“All the world's a stage.”  

- William Shakespeare  

The art form of theatre has existed for millenia. It has entertained, educated, inspired and led billions of people around the world. From the Roman amphitheatre to the Ram Leela, theatre has played a pivotal role in the story of humanity.

In interactive presentation ideas, Experiential Marketing solution, green screen effects, mixed reality experience, mixed reality applications, successful experiential marketing campaigns, experiential marketing services, Case Studies

4 Ps of Experiential Marketing

Live, one to one interactions with a brand forms the core of Experiential Marketing. As a multi dimensional marketing communication paradigm, experiential marketing can be hard to define and explain in terms of popular marketing models. Traditional marketing is passive and unidirectional - with content targeted from the brand to the consumer. Experiential marketing is active and bidirectional in nature, with the consumer being as active a stakeholder in the process as the brand.

In four p's of marketing, Experiential Marketing, Marketing Mix framework, product marketing, product marketing company, promotion marketing, marketing mix place strategy, marketing mix place

How to Create a Killer Experiential Event this Festival Season

The festive season is around the corner. With Dussehra, Diwali, Halloween, Thanksgiving and Christmas lined up, the next quarter is the busiest of the year for festival celebrations. As an Event Manager, you might be looking for festival marketing idead to organise a great festival event. We are here to help you.

In best experiential marketing campaigns, Experiential Festival Events, brand activations at festivals, festival marketing ideas, festival activations, experiential marketing events, Experiential Marketing Examples

Print Advertisements - Best ROI Measurement Techniques

“If you can’t measure it, you can’t manage it.”

                  - Legendary Management Guru Peter Drucker


In print advertising metrics, print advertising effectiveness, measuring advertising effectiveness, effective advertising campaigns, roi measurement techniques, measuring marketing effectiveness, augmented reality software, interactive solutions

Journey to The Land of Profit, with Mahindra Supro and WOWSOME [Case Study]

Mahindra launched the Supro line of small commercial trucks in 2017.  Infact, Mahindra Supro trucks are the first small commercial trucks to provide air conditioning. They also feature higher fuel efficiency, power steering and an improved suspension.

In experiential marketing campaigns, augmented reality game, experiential marketing events, BTL Marketing Agency, Experiential Marketing Activation, Case Studies

Identify your Audience and Gain Reader Insights with Interactive Print

According to PWC, by 2022 newspaper advertising revenues will fall by $4 Billion. Revenues will reduce from 16 Billion dollars to 12.2 Billion dollars. Meanwhile, Digital advertising will grow to a mammoth 116 Billion dollars!

In Interactive Print, interactive print advertising, data analytics, big data, data collection, print industry, engaging the audience, print advertising techniques, printing marketing ideas, customer experience management