“All the world's a stage.”- William Shakespeare
The art form of theatre has existed for millenia. It has entertained, educated, inspired and led billions of people around the world. From the Roman amphitheatre to the Ram Leela, theatre has played a pivotal role in the story of humanity.
Live, one to one interactions with a brand forms the core of Experiential Marketing. As a multi dimensional marketing communication paradigm, experiential marketing can be hard to define and explain in terms of popular marketing models. Traditional marketing is passive and unidirectional - with content targeted from the brand to the consumer. Experiential marketing is active and bidirectional in nature, with the consumer being as active a stakeholder in the process as the brand.
The festive season is around the corner. With Dussehra, Diwali, Halloween, Thanksgiving and Christmas lined up, the next quarter is the busiest of the year for festival celebrations. As an Event Manager, you might be looking for festival marketing idead to organise a great festival event. We are here to help you.
“If you can’t measure it, you can’t manage it.”
- Legendary Management Guru Peter Drucker
Mahindra launched the Supro line of small commercial trucks in 2017. Infact, Mahindra Supro trucks are the first small commercial trucks to provide air conditioning. They also feature higher fuel efficiency, power steering and an improved suspension.
According to PWC, by 2022 newspaper advertising revenues will fall by $4 Billion. Revenues will reduce from 16 Billion dollars to 12.2 Billion dollars. Meanwhile, Digital advertising will grow to a mammoth 116 Billion dollars!