WOWSOME

Yash Joshi


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How to Create a Killer Experiential Event this Festival Season

[fa icon="calendar'] Oct 6, 2018 8:26:52 PM / by Yash Joshi posted in best experiential marketing campaigns, Experiential Festival Events, brand activations at festivals, festival marketing ideas, festival activations, experiential marketing events, Experiential Marketing Examples

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The festive season is around the corner. With Dussehra, Diwali, Halloween, Thanksgiving and Christmas lined up, the next quarter is the busiest of the year for festival celebrations. As an Event Manager, you might be looking for festival marketing idead to organise a great festival event. We are here to help you.

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Print Advertisements - Best ROI Measurement Techniques

[fa icon="calendar'] Sep 29, 2018 6:52:59 PM / by Yash Joshi posted in print advertising metrics, print advertising effectiveness, measuring advertising effectiveness, effective advertising campaigns, roi measurement techniques, measuring marketing effectiveness, augmented reality software, interactive solutions

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“If you can’t measure it, you can’t manage it.”

                  - Legendary Management Guru Peter Drucker

 

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Journey to The Land of Profit, with Mahindra Supro and WOWSOME [Case Study]

[fa icon="calendar'] Sep 28, 2018 1:51:41 PM / by Yash Joshi posted in experiential marketing campaigns, augmented reality game, experiential marketing events, BTL Marketing Agency, Experiential Marketing Activation

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Mahindra launched the Supro line of small commercial trucks in 2017.  Infact, Mahindra Supro trucks are the first small commercial trucks to provide air conditioning. They also feature higher fuel efficiency, power steering and an improved suspension.

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Identify your Audience and Gain Reader Insights with Interactive Print

[fa icon="calendar'] Sep 15, 2018 5:44:53 PM / by Yash Joshi posted in Interactive Print, interactive print advertising, data analytics, big data, data collection, print industry, engaging the audience, print advertising techniques, printing marketing ideas, customer experience management

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According to PWC, by 2022 newspaper advertising revenues will fall by $4 Billion. Revenues will reduce from 16 Billion dollars to 12.2 Billion dollars. Meanwhile, Digital advertising will grow to a mammoth 116 Billion dollars!

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