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Samarth Bhardwaj


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How to Create an Experiential Marketing Campaign : Step By Step Guide for Beginners

[fa icon="calendar'] Oct 4, 2018 7:03:45 PM / by Samarth Bhardwaj posted in experiential marketing campaigns, experiential advertising, experiential marketing ideas, experiential marketing strategy, experiential activations, experiential marketing events, experiential marketing trends

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Experiential marketing is a type of marketing strategy that helps customers experience a brand or product. It benefits a wide range of audience by involving them with the brand in as many ways as possible. The motive behind an experiential marketing campaign is to let the customers build an emotional connection and memory with the brand. This eventually helps to make loyal customers and improve Customer Lifetime Value (CLV) for the brand. An Experiential Marketing campaign encourages a two-way communication between the brand and the consumer. It initiates communication on a personal level and brings about a profound emotional engagement with the consumer. This results in higher conversion rates at a lower cost to the brand.

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Online Advertising vs Print Advertising: What Works and Why?

[fa icon="calendar'] Sep 27, 2018 2:59:06 PM / by Samarth Bhardwaj posted in Print advertising, Online advertising, online marketing and advertising, interactive online ads, interactive advertising, Print media advertising, interactive print media

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Use Interactive Print Advertising to Skyrocket your Ad Revenue

[fa icon="calendar'] Sep 8, 2018 4:07:58 PM / by Samarth Bhardwaj posted in interactive advertising, augmented reality print, augmented reality advertising, types of print advertising, interactive print advertising

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Is your print advertising losing to digital ads? Stop losing out on ad revenue with Interactive Print Advertising

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Print is Dying, But Interactive Print Advertising is Future-Proof. Find Out How.

[fa icon="calendar'] Aug 16, 2018 3:18:54 PM / by Samarth Bhardwaj posted in interactive print advertising, Interactive print ads, best print ads, Print Advertising and Marketing, Print Advertising Trends, augmented reality print

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We are in the internet age, where many things have changed. These days, you don’t get the news delivered at your doorstep in the newspaper anymore. You can order your food from your favorite  restaurant ,  or can shop for everything you need online. All this happens without leaving your house. Almost everything we do has changed over these years, so why wouldn’t marketing change as well?


They say that the traditional advertising such as print collateral or Interactive Print advertising might be dead. Experts have been debating about the demise of traditional marketing as early as the late 1990s. It all started when the internet came & it became obvious that it came to stay. Despite all the claims of traditional marketing going away forever, it has still endured sticking around as a reliable source of marketing till date. Moreover, there are even advocates who argue that traditional advertising will never ever go away.

We are going to discuss the future of traditional advertising, and all the things about its future.

What is Traditional Marketing?
Before arguing about something, we should be clear about what it exactly is. By one standard definition, traditional advertising refers to the methods which companies have used for years, and have a proven achievement rate. It consists of all the methods of marketing apart from the internet marketing. Here, the methods of marketing have definitely changed, the meaning is still the same.

What is Print Marketing & Interactive Prints?

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Why Marketing Your Product is More Important Than You Think?

[fa icon="calendar'] Aug 2, 2018 2:11:23 PM / by Samarth Bhardwaj posted in products and services, customer engagement, customer awareness, product marketing, marketing your product, customer experience management, promote your business

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The finance department is considered as the brain of the business, the product offered is the body & the marketing department is the heart. This is because the marketing department taps oxygen & other nutrients to every part of the business. Hence, we can say that most aspects of your business depend on successful marketing. Unlike the old times marketing no longer deals only with the communication of the products and services to the customers.

 

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Top tips on Running a Successful Marketing Campaign with a Photo Booth

[fa icon="calendar'] Jun 30, 2018 1:57:56 PM / by Samarth Bhardwaj

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When brainstorming for a new idea or a ‘growth hack’, innovation is the primary requisite. Every other company adopts different marketing campaign that can offer the target audience with a unique ‘n’ emotional experience. More importantly, it gives them the reason to use their brand or service. Companies have been trying growth hacks for long, and one of the old-yet-vintage hack is the photobooth - based marketing campaigns.

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3 Reasons Why Marketing Campaigns Fail

[fa icon="calendar'] Jun 26, 2018 4:40:31 PM / by Samarth Bhardwaj posted in failed marketing strategies, online marketing failures, bad marketing campaigns, reasons why companies fail, unsuccessful marketing campaigns, failed marketing campaigns, failed advertising campaigns, marketing fails, brand failures, Increase audience engagement, Ways to Be Happy at Work

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Marketing and marketing campaigns are one of the most essential elements of your business. If you have been in business for some years then you must know how dedicatedly your marketing team is working to achieve the desired sales target. No matter how good or bad your products and services are, if you cannot take them to your target audience, they are of no use. You need to showcase your products and services in front of your customers, appeal and attract them towards your business. All these things when blended make up into a marketing campaign.

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Why Space Branding Matters for a Business

[fa icon="calendar'] Jun 19, 2018 12:00:00 AM / by Samarth Bhardwaj posted in Positive Attitude at work place, Healthy workplace culture, Dream Job

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Ever imagined why young technical minds choose to work for top tech giants? Or what draws their attention? Well, there are many factors that encourage them to join top tech companies, and one such factor is the paycheck. Of course, when you get a text of salary getting credited to your account at the end of the month, it gives you a sense of contentment and happiness. But in a broader sense, money is not the only thing that attracts employees, but equally important are the office environment, work culture and office space. Today, companies are investing on their office spaces more than ever. Showcasing  happy employees, unique office interiors, facilities, and other aspects matter a lot, during the recruitment process.

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Why Workplace Matters More Than You Think?

[fa icon="calendar'] Jun 9, 2018 11:34:53 AM / by Samarth Bhardwaj posted in Healthy workplace culture, work environment, Team work, Loyalist Team, Employee Happiness, Open Communication In the Workplace, Positive Attitude at work place

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Shared Goals. If you operate out of a workplace you can relate to what this term means. In fact, there is no one more content than the ones working on a shared goal, with like-minded individuals. The zeal to excel, compete, and build something - all at the same point of time, make any workplace the perfect atmosphere to LEARN. Humans, by virtue of their existence are driven towards achieving one thing or the other. One might call it greed, while others may call it need - our existence is futile in the absence of goals.

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5 Reasons why Customers Leave your Business and Tips to Retain Them

[fa icon="calendar'] May 21, 2018 6:46:43 PM / by Samarth Bhardwaj posted in customer retention techniques, ways to retain customers, Tips For Retaining Customers, Reason Existing Customers, marketing

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Businesses flourish and drive on the path to success when they have a good backing of happy customers.  In every business, earning a customer’s trust and loyalty is a challenge which requires good planning and investment of time and money.  If you are losing the number of your valuable clients, it is an alarming signal. There can be many factors that might be causing the loss of your clientele.

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