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Ramya Venkataraman


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Taking Mixed Reality Marketing to Indian Farmers [Case Study]

[fa icon="calendar'] Sep 13, 2018 4:09:16 PM / by Ramya Venkataraman posted in Mixed Reality, experiential marketing campaigns, marketing and advertising, interactive marketing company, product marketing, customer experience management, Experiential Marketing Activation, experiential marketing events, engaging the audience, Agri-tech, farmers, marketing campaign

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Agriculture holds prime importance in the socio economic framework of India. Being the second largest country to produce agricultural output, the sector alone accounts for 17 percent of the total output. The major problem faced by the farmers is crop failure due to growth of weeds and the heavy infestation that follows.

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