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Lipi Bharadwaj


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Why Experiential Marketing? Benefits and More

[fa icon="calendar'] Oct 13, 2018 5:35:18 PM / by Lipi Bharadwaj posted in what is experiential marketing, experiential marketing events, experiential marketing strategy, experiential marketing campaigns, benefits of experiential marketing, marketing methods, experiential events

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 If you are a regular reader of the blog, you are already familiar with what Experiential Marketing is. (If you are new here, you should start with our article: What is Experiential Marketing? The only answer you need.) Now let us look at why you should start employing the experiential marketing strategy for your brand. The benefits of experiential 

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What is Experiential Marketing? The only answer you need

[fa icon="calendar'] Oct 11, 2018 6:08:55 PM / by Lipi Bharadwaj posted in what is experiential marketing - 1K – 10K, experiential marketing ideas, experiential marketing events, experiential marketing trends, experiential advertising, experiential marketing strategy, experiential marketing campaigns

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The year was 1893. A few marketers thought that there were far too many firms selling various products to the same set of people. So many that the customer had no way of trying out most of them before deciding what to buy. Even the old ways of advertising, including experiential advertising, were losing their impact as too many products were being advertised. Something else needed to be done to entice the target customers by the latest offerings.  

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A-Z of Experiential Marketing

[fa icon="calendar'] Oct 9, 2018 6:31:56 PM / by Lipi Bharadwaj posted in experiential branding, experiential marketing campaigns, customer experience marketing, brand engagement marketing, engagement marketing, experiential marketing events, augmented reality technology

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5 Most Creative Marketing Trends of 2018

[fa icon="calendar'] Sep 25, 2018 5:46:04 PM / by Lipi Bharadwaj posted in Experiential Marketing Activation, experiential marketing events, Events, marketing campaign, product marketing, marketing, creative marketing trends, successful marketing campaigns

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Only Those Who Scan, Gain. Read How to Attract Customers with Interactive Print.

[fa icon="calendar'] Sep 18, 2018 11:48:57 AM / by Lipi Bharadwaj posted in interactive print advertising, inbound marketing, augmented reality print, future of interactive marketing, interactive display advertising, augmented reality print ads, business revenue systems

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You want to move on from traditional marketing tactics, and embrace the inbound marketing philosophy. You like what you are learning about interactive advertising as a way to achieve this. But you have an existing ad inventory and letting it go seems wasteful. You do want to get better ROI from your advertisements but if you have to build everything from scratch, that purpose seems to have been defeated.

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How Interactive Print Helps You Stand Out From Top Marketing Campaigns?

[fa icon="calendar'] Sep 11, 2018 6:54:15 PM / by Lipi Bharadwaj posted in print advertising campaigns, interactive print advertising, Print Advertising Trends, best print ads, engaging the audience, print advertising techniques, print advertising effectiveness

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We live in the digital age. An explosion of information has made the customers of today wary of marketing messages being relayed to them. They have not only learned to filter out advertisements using ad-blockers but have also been dulled to any messages that may reach them through the digital medium. As such, the print media has re-emerged as the preferred channel for advertisers and is the new non-traditional medium that allows you to reach out to today’s audience.

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5 Reasons Why You Need Interactive Print as a Part of Your Marketing Strategy

[fa icon="calendar'] Aug 9, 2018 12:00:00 AM / by Lipi Bharadwaj posted in Interactive Prints, Interactive print ads, interactive advertising, interactive print advertising, Print media advertising, printing marketing ideas, print marketing

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 The January 2014 edition of  Wired magazine in New York and Chicago had a print ad for Motorola’s Moto X. Readers had never seen an ad like this before in the magazine – they could actually push a button and check out the various colour options the phone was available in. This was achieved by inserting a wafer-thin LED into the magazine. This was an advertisement that reflected what the brand stood for – innovation.

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How Can Interactive Advertising Enhance Your Business?

[fa icon="calendar'] Jul 26, 2018 11:52:10 AM / by Lipi Bharadwaj posted in interactive advertising, interactive advertising campaigns, interactive media advertising, future of interactive marketing, interactive marketing company, customer retention strategies, interactive advertising examples

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 In September 2015, JetBlue airlines invited regular New Yorkers to steal their advertisement. They had put up close to 150 interactive ads – which actually were poster-sized vouchers at bus stops across New York. The ad encouraged the viewer to peel off the ad, and win a prize in return – roundtrip flights, free ice cream, entry to a sporting event, etc. Walking away with a poster-sized coupon under your arm is not discreet at all – but the participants did not care, and this also provided additional exposure to JetBlue. Needless to say, #NYCTakeOff was a hugely successful interactive advertising campaign.

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What Do You Need For Killer Audience Engagement

[fa icon="calendar'] Jun 23, 2018 3:44:57 PM / by Lipi Bharadwaj posted in Audience Engagement, Increase audience engagement, audience engagement strategies, Engage Your Audience, audience interaction ideas, audience participation ideas

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What started as digital signage has now evolved into the interactive kiosk. A touchscreen device housed in a secure enclosure is powering web-based interaction that a customer can engage with at her own pace. Marketers are using this new point of interaction to attract customer attention, provide her with information about products, collect customer feedback and information, provide customer support and even as a point of sale. Interactive kiosks are versatile, can achieve deep audience engagement and be used in a variety of retail spaces.

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How to Build Team Spirit

[fa icon="calendar'] Jun 15, 2018 4:35:28 PM / by Lipi Bharadwaj posted in success, Strong Team, Build Strong Team, Team Spirit

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Every workplace wants to build strong teams. But very few understand how to inculcate the team spirit that keeps effective teams together. In the broadest sense, team spirit is born out of a sense of belonging to something bigger than oneself. It is driven by a shared commitment to achieve an objective or fulfill a mission.

Team spirit ensures that while members have assigned roles, and belong to certain departments - they work together towards the common mission. They feel unified as a group. It is important to remember that this general sense of team spirit is different from building a short-term team to achieve a specific, well-defined objective. While similar elements make up both, these are different objectives of team building and should not be confused with each other.

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