It could be challenging to convince your senior executives to try experiential marketing in your organization. Follow these seven steps to gain their approval and full support to enter the world of interactive marketing.
4 min read
....a few creative and unique ways in which artists have used augmented reality to not only tell but in a better fashion. And how it could transform the way artists present their ideas and how we view them, changing the whole medium
8 min read
Theatre meets Mixed Reality - The story of how WOWSOME helped take quality Indian theatre to a larger audience with Mixed Reality as an Experiential medium - in partnership with Zee Theatre. A comprehensive Case Study
14 min read